and US identifies and corrects 113 unauthorized resales of salon-exclusive brand "oméme" to protect salon-customer dialogue.
and US, a company based in Toyama City, Japan, and developer of the salon-exclusive cosmetic brand "oméme," announced that it has identified and corrected 113 cases of unauthorized resale of its products on e-commerce sites. The company implemented continuous measures for nearly two years starting June 2024, resulting in the removal of 113 listings. Recent investigations from November 2025 to March 2026 identified over 160 listings on platforms like Rakuten, Qoo10, and Yahoo! Shopping, which are being addressed through a 4-step correction approach. This initiative aims to protect the value of professional consultation in beauty salons and ensure product quality.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 14, 2026 at 12:57 (2h 26m after Collected)
and US (Headquarters: Toyama City, Toyama Prefecture, President: Shinsuke Hirooka) operates the salon-exclusive cosmetic brand "oméme." The company conducted thorough corrective actions against unauthorized resale on e-commerce sites. Continuous measures for nearly two years from June 2024 led to the removal of 113 listings. Intensive measure periods were June 2024 - January 2025, July 2025 - August 2025, and November 2025 - March 2026. The recent investigation (November 2025 - March 2026) identified over 160 listings on Rakuten, Qoo10, and Yahoo! Shopping, which are being corrected using a 4-step approach: direct phone calls, strict written reminders, formal warning letters, and platform violation reports for unauthorized image use. and US also develops the "BIOteA" brand and provides education, consulting, accounting support, and test marketing salon services.