Business Strategy

and US identifies and corrects 113 unauthorized resales of salon-exclusive brand "oméme" to protect salon-customer dialogue.

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 14, 2026 7:00 PM ・ Updated Jun 15, 2026 2:23 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

and US, a company based in Toyama City, Japan, and developer of the salon-exclusive cosmetic brand "oméme," announced that it has identified and corrected 113 cases of unauthorized resale of its products on e-commerce sites.
The company implemented continuous measures for nearly two years starting June 2024, resulting in the removal of 113 listings.
Recent investigations from November 2025 to March 2026 identified over 160 listings on platforms like Rakuten, Qoo10, and Yahoo! Shopping, which are being addressed through a 4-step correction approach.

and US, a company based in Toyama City, Japan, and developer of the salon-exclusive cosmetic brand "oméme," announced that it has identified and corrected 113 cases of unauthorized resale of its products on e-commerce sites. The company implemented continuous measures for nearly two years starting June 2024, resulting in the removal of 113 listings. Recent investigations from November 2025 to March 2026 identified over 160 listings on platforms like Rakuten, Qoo10, and Yahoo! Shopping, which are being addressed through a 4-step correction approach. This initiative aims to protect the value of professional consultation in beauty salons and ensure product quality.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Apr 14, 2026

and US (Headquarters: Toyama City, Toyama Prefecture, President: Shinsuke Hirooka) operates the salon-exclusive cosmetic brand "oméme." The company conducted thorough corrective actions against unauthorized resale on e-commerce sites. Continuous measures for nearly two years from June 2024 led to the removal of 113 listings. Intensive measure periods were June 2024 - January 2025, July 2025 - August 2025, and November 2025 - March 2026. The recent investigation (November 2025 - March 2026) identified over 160 listings on Rakuten, Qoo10, and Yahoo! Shopping, which are being corrected using a 4-step approach: direct phone calls, strict written reminders, formal warning letters, and platform violation reports for unauthorized image use. and US also develops the "BIOteA" brand and provides education, consulting, accounting support, and test marketing salon services.

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Source: PR TIMES
Category: Business Strategy

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 14, 2026 7:00 PM — Distributor PR TIMES
Collected　Apr 14, 2026 10:31 AM
AI structured & analyzed　Apr 14, 2026 12:57 PM
Desk-reviewed & published　Apr 14, 2026 7:00 PM

FAQ

What is the name of the salon-exclusive cosmetic brand operated by the company called and US?

The salon-exclusive cosmetic brand operated by the company is called 'oméme'.

Who is the president of and US, and where is its headquarters located?

The president of and US is Shinsuke Hirooka, and its headquarters is located in Toyama City, Toyama Prefecture.

How many unauthorized listings were removed during the continuous measures of nearly two years from June 2024?

During this period, continuous measures led to the successful removal of 113 unauthorized listings.

What is the 4-step approach used by the company to correct unauthorized listings on e-commerce sites?

The 4-step approach consists of direct phone calls, strict written reminders, formal warning letters, and platform violation reports.

Cite this article — HOW TO CITE

Washin AI News Desk“and US identifies and corrects 113 unauthorized resales of salon-exclusive brand "oméme" to protect salon-customer dialogue.”AI News by Washin Village（和心村）, Apr 14, 2026. https://aeo.washinmura.jp/ai/corp-and-us-jp/en/news/2026-04-14-news-aoqbt2

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