April Dream Project: Bringing Beauty's Light to the Regions

Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents the dream of "andUS Co., Ltd." Our fundamental philosophy is to awaken the latent potential of people connected to us and spread a sense of growth and accomplishment. The andUS Group is committed to solving social issues stemming from feelings of loneliness, emptiness, powerlessness, and inadequacy. To achieve this, we aim to become a world-class organization, awakening the latent potential of those connected to us, and spreading the "can do, did it" sense of growth and accomplishment from Japan to the world.

■ The Background of Our Dream: Eliminating "Management Loneliness" in Local Salons

The beauty salon industry is currently facing extremely severe structural challenges.

• The Harsh Reality of "Survival Rates"
  According to statistics from the Ministry of Health, Labour and Welfare (Report on Public Health Administration), while over 10,000 beauty salons are established each year, roughly the same number cease operations. It is a common industry saying that "60% fail within one year, and 90% within three years," making it a reality where technical skill alone is not enough to survive.

• "Management Loneliness" and Mental Health
  Even more serious is the mental burden on owners. One survey shows that approximately one in two business owners has experienced "mental health issues," and it is not uncommon for them to fall into depression or severe anxiety due to the pressure of managing finances, attracting customers, and training staff all by themselves.

Beauty salons are filled with wonderful skills and passion. However, the structure where owners must bear all "non-operational decisions" such as management, customer acquisition, and systematization alone, exhausts them.
andUS stands by each beauty salon owner and professional facing "management loneliness," supporting them to independently solve challenges. We believe that the sense of progress born from this support is the "sense of growth and accomplishment," the source of hope and expectation for tomorrow.

■ andUS's Challenge to Realize the Dream

• Delivering Confidence to Live "Beautifully": oméme

"From now, from here, from your eyes, you will change. Always beautiful, always vibrant."

Cherishing "moisture," a symbol of beauty since ancient times, we believe that moisturized eyes are the origin of beauty. We develop products that support the technician's skills and the customer's confidence, enabling them to maintain moisture and age beautifully.

• Nurturing Inner Wellness, Close to "Daily Life": BIOteA

Through sustainable products using rare tea seed oil, we propose care mediated by human "hands." Beyond external beauty, by fostering inner wellness in daily life, we build deep, timeless trust between salons and customers.

• Making "Learning" a Habit, Supporting Self-Reliance: Salosta

A video learning platform for beauty professionals. We have systematized the living know-how that has boosted maximum sales performance by approximately 10 times. Through online learning and seminars accessible anytime, anywhere during spare moments, we transform management anxiety into "conviction" and cultivate the "self-driving power" for salons to step into the future on their own.

■ The Future We Want to Achieve: A Society Where "Beauty's Light" Spreads

For andUS, the main actors are our clients. And for our clients, the main actors are none other than the customers who visit beauty salons.

We will spread "beauty's light" (Tomibi) – the power for everyone to become the protagonist of their own life, encompassing not only external beauty but also the radiance that overflows from within – across Japan and to the world.

To realize this dream, andUS will continue to be an "organization that awakens the latent potential of people connected to us." Through beauty, we will increase the moments of "can do, did it" born in the field, creating a future where this sense of growth and accomplishment spreads from person to person, and from region to region.

And as a visionary company originating from Toyama, we aim to become Asia's leading B2B manufacturer. Our challenge, which began in a local region, will not be confined to Japan but will extend to the world.

Beyond our challenge lies a Japan full of hope. In the 46 prefectures outside Tokyo, wonderful organizations that nurture towns through corporate management abound, and in Tokyo, competitive companies that lead the world gather. Despite facing the challenge of population decline, Japan will continue to be a country full of unique characteristics and vitality.

With the power of beauty, bring "beauty's light" to the regions. We will continue to earnestly strive for the realization of this great dream.

■ andUS Co., Ltd. Company Overview

Representative: Shinna Hirooka, President and CEO

Headquarters: 3-8-7 Nezuka-machi, Toyama-shi, Toyama 939-8204

Phone: 076-491-6050 (main)

Business Activities:

(1) Salon-exclusive cosmetics manufacturing business

(2) Education, consulting, and accounting support business

(3) Test marketing salon business

◆Brand Site

https://omeme-cosme.com/

◆Corporate Site

https://corp.and-us.jp/

◆andUS Recruitment Site

https://corp.and-us.jp/recruit　

Keywords: April Dream