Behealthy Inc., with its mission "To make society smile and be healthy," introduces "and L work" as a foundation to support the health of its members and their families.

and L Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Satoshi Furuhashi; hereinafter "the Company") is pleased to announce that Behealthy Inc. (Headquarters: Minato-ku, Tokyo; CEO: Shoya Shibata), a company that develops businesses centered on SNS management services for corporations and clinics under the slogan "The most down-to-earth SNS marketing in Japan," has introduced our corporate health support service, "and L work."

With its mission "To make society smile and be healthy," Behealthy Inc. is committed to the health of its own members. "and L work" is positioned as a health support foundation that covers not only the employees themselves but also their spouses and children. Since its introduction, the service has been utilized with registrations expanding to family members.

■ Background of Introduction
Behealthy Inc. is an SNS marketing company established in 2017. With the vision of being the "No. 1 SNS professional group in Japan for cost-effectiveness," they support the resolution of business challenges such as customer acquisition and recruitment for companies and clinics through SNS marketing on platforms like YouTube, TikTok, and Instagram. The organization is composed entirely of professionals hired mid-career, characterized by a culture that balances the growth speed of a startup with a commitment to results.

They operate with a hybrid work style combining remote and in-office work. In this environment, it was challenging to notice signs of poor health from an employee's appearance as one might in person. Thus, they felt the need to provide options for members to easily address minor health changes. Additionally, with a gradual increase in members getting married or starting families, they were considering welfare benefits that could support not only the employees but also their important family members.

The management's awareness of these issues coincided with discussions about enhancing welfare benefits. They evaluated "and L work" for its system that uniformly covers employees, partners, and children, and for the time-saving benefits of online medical consultations, which led to its adoption.

■ Effects of Introduction
After introduction, registrations progressed starting with an in-person information session, and usage has been consistent, expanding from employees to their spouses and children.
・In-person session boosted registrations: In addition to internal announcements from HR, our representative visited their office to conduct an in-person information session. This created a smooth flow from introduction to utilization by having employees complete registration on the spot.
・Family registrations expanded: In addition to employee use, registrations for spouses and children have also increased. Mr. Higashino commented, "There's a value within the company that 'work is important, but your personal life must also be happy.' Because 'and L work' covers families, it has spread naturally."
・Consistent usage continues: For its size, the company sees continuous use, including family registrations. The HR manager himself switched his regular hospital visits to online consultations, reducing a process that took about 2 hours (including hospital and pharmacy) to a 5-minute consultation with medication delivered to his home. This experience was shared internally.

Going forward, both companies aim to establish the practice of "consulting 'and L work' when feeling unwell" as a standard within the company, making it a more utilized option for members to consult and seek medical advice easily at an early stage before health issues become serious.

■ Behealthy Inc. Case Study Article Published
We interviewed Mr. Higashino, Manager of the Human Resources Department at Behealthy Inc., about the background and changes after implementing "and L work." The article is filled with real insights unique to a company that strives to embody its mission from the inside out, covering topics like how they designed family-inclusive welfare benefits for a remote-centric work style, the effectiveness of the in-person session and on-the-spot registration, and the HR manager's own experience of "2 hours becoming 5 minutes" with online consultations.

■ About Corporate Health Support Service "and L work"
"and L work" is a corporate online health support service that comprehensively supports the physical and mental health of employees. It promotes corporate health management by providing a one-package service including online medical consultations to reduce the burden of hospital visits, counseling by specialists, and stress checks to visualize the state of the organization.

■ About Behealthy Inc.
Behealthy Inc. is an SNS marketing company established in 2017 with the mission "To make society smile and be healthy." They support the resolution of business challenges for companies and clinics starting from SNS. Recently, in response to the rise of AI, they have expanded their business from the SNS domain to the LLMO (Large Language Model Optimization) domain.
Company Name: Behealthy Inc.
CEO: Shoya Shibata
Established: July 14, 2017
Location: Kant. co-office 507, 4-8-5 Roppongi, Minato-ku, Tokyo 106-0032

■ and L Inc. Company Profile
Company Name: and L Inc.
CEO: Satoshi Furuhashi
Established: October 17, 2023
Location: Okasan Sakuragaoka Bldg. 1002, 31-14 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-0031