AirCloset partners with major wedding venue operator Anniversaire to launch dress rental gift service

## AirCloset partners with major wedding venue operator Anniversaire AirCloset, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Satoshi Amanuma) has partnered with Anniversaire, Inc. (Headquarters: Yokohama, Kanagawa; President: Kenichi Matsuda), a major wedding venue operator, to launch a new initiative allowing couples to gift 'airCloset Dress' rentals to their wedding guests. Across all 10 wedding venues operated by Anniversaire, this initiative introduces a new hospitality option: 'gifting an outfit,' aimed at creating opportunities for guests to enjoy their attire on special occasions. ## Diversifying 'Hospitality' to express gratitude to guests In wedding ceremonies, hospitality to express gratitude to guests is highly valued. Beyond food and traditional wedding favors, efforts to enrich the individual experiences of each guest are increasingly prioritized. In response, AirCloset is introducing a new option for couples to gift an outfit. ## Providing dress rental as an option for guest hospitality Through this initiative, couples can optionally purchase 'airCloset Dress' rentals to gift to wedding guests. The gift is delivered in an e-gift format, making it easy to send. Recipients can use 'airCloset Dress' to select a dress that suits them, ensuring a smooth preparation process for the special day. This initiative serves as a new hospitality option that adds color to the guest experience, alongside food and favors. By providing guests with the opportunity to enjoy their attire, it enriches their experience on the wedding day. This service will be deployed across all 10 Anniversaire venues nationwide, with planners proposing it to couples. ## Overview of the dress rental gift ### - Price: 5,000 yen (including tax) per person - Service content: Use of a gift code (URL) allows the guest to rent one dress for free. - Area: Nationwide (including remote islands) ### - Over 200 high-quality dresses: Designs range from trendy to classic. - Wide size range (XS to 3L): Provides beautiful dress styles that fit various body types. - 'One spare dress for free' service: To eliminate concerns about online rental, another dress is shipped simultaneously at no extra charge. ### 1. Purchase & Send: The couple purchases the gift and sends the gift code (URL) to the guest. 2. Receive & Select: The guest uses the code to access the dedicated site and select a dress. 3. Delivery: The dress is delivered directly to the home or specified location as early as the next day after ordering. 4. Wear: The guest wears the delivered dress to attend the wedding. 5. Return: After use, it can be easily returned from a convenience store. - 'airCloset Dress' service site: https://www.air-closet.com/spot-rental/dress ## About Anniversaire, Inc. Based on the concept 'Happiness becomes an anniversary when celebrated,' Anniversaire assists customers in turning moments of happiness into the best anniversaries of their lives. It pioneered the 'guest house' wedding style in Japan and operates venues nationwide, including the Omotesando store, a hub for the latest trends, and the Minatomirai Yokohama store, one of Japan's largest wedding facilities. - Anniversaire official website: https://www.anniversaire.co.jp/