We support the 'April Dream' initiative, which aims to make April 1st a day to share dreams. This press release is the dream of Coraleon Inc. Coraleon Inc. (Headquarters: Okinawa City, Okinawa Prefecture; CEO: Rion Hirayama) dreams of creating a theme park that ignites the world. This is not just about building a large facility. It is about polishing the value and passion sleeping in a region with the power of experience and technology, and transforming it into a place that moves the hearts of people around the world. Starting from Okinawa, while crossing over tourism, hotels, entertainment, marketing, and DX, Coraleon is taking on the challenge of 'turning regions into stories.' Coraleon is seriously aiming for a theme park that people from all over the world will want to visit. However, we do not want to create a mere entertainment facility. We want to leave memories, not just records. We want to deliver experiences that move hearts beyond words and flip the 'life switch' for both children and adults. For Coraleon, a theme park is the 'destination' to move people's emotions, maximize regional value, and deliver it to the world. The origin is the experience of being moved beyond words. CEO Rion Hirayama has been moved by experiences like travel, theme parks, and school festivals since childhood. A major origin is an orchestra concert experienced in the US. Even without speaking the same language, the emotion was conveyed through sound alone. The whole venue became one, and hearts were moved beyond reason. From that experience, the conviction was born: 'Experiences move people's hearts beyond language.' Coraleon was born to implement this conviction in regions. Why start from Okinawa? It is no coincidence that Coraleon is based in Okinawa. Okinawa is an 'accumulation of experiences' where unique culture, nature, and human warmth are closely linked with tourism, life, and the economy. It is not just a tourist destination, but a place where regional stories and emotions remain vividly. If we can correctly polish and deliver value here, that model will spread beyond Okinawa to other regions. Coraleon believes this. There is 'excitement that hasn't reached people yet' in regions. We believe there is heat in regions that has not yet been discovered. Deep history, beautiful scenery, proud culture, and the thoughts of the people living there. Yet, many regions are overlooked as 'places with nothing.' But in reality, it's not that there is nothing. It's just that it hasn't been known correctly yet. Even if there is something good, it doesn't get across. Even if there is value, it doesn't reach. That frustration and potential drive Coraleon. Coraleon is not just a marketing company. We are working on marketing that correctly conveys the value of regions and companies. However, we are not aiming to be just a 'customer attraction support company.' We design strategies, polish how to convey, review operations, support the background with AI and automation, and expand into 'businesses that design time and space' such as hotels, tourism, and entertainment. To improve the quality of experience, the front side is not enough. To create an environment where people can focus on their emotions, the background mechanisms must be in place. That is why Coraleon wants to be a company that strengthens regional experiences themselves while being a marketing company. We do not intend to end the theme park as a 'dream to talk about someday.' Finding regional value, changing it into a form that is correctly conveyed, supporting the background with mechanisms so that people can focus on emotions, and delivering regional heat as an experience. Beyond the accumulation of each of these, there is the theme park Coraleon wants to create. Marketing, DX, tourism, accommodation, and entertainment are all means to that end.

FACT BOX

  • Source: PR TIMES
  • Category: News