GFS Free Trial Video Viewers Surpass 1.5 Million, Rapid Growth Since New NISA Launch
GFS Education has announced that the cumulative number of viewers for its free trial videos at 'GFS,' an online financial education school, reached 1.5 million in May 2026. The growth is attributed to a surge in working generations seeking financial education following the implementation of the new NISA system.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 23:00
- 🔍 Collected: May 25, 2026 at 14:31
- 🤖 AI Analyzed: May 25, 2026 at 14:42 (10 min after Collected)
GFS Education, a subsidiary of Copia, has announced that its online financial education school, 'GFS' (the industry leader in student numbers), has reached 1.5 million cumulative viewers for its free trial videos as of May 2026. The number of viewers accelerated following the launch of the new NISA system in January 2024, hitting a record high in April 2026. This trend reflects a sharp increase in individuals who have started investing but do not know how to study it properly.
Background and Social Challenges:
Two years after the start of the new NISA system, the number of NISA accounts reached approximately 28.26 million as of December 2025, approaching the government's goal of 34 million. However, according to a February 2026 survey by the Japan Securities Dealers Association, only 22.7% of NISA users have experience in financial economics education, meaning about 77% are using NISA without any prior financial education. With persistent inflation, yen depreciation, and concerns about retirement, the gap between having a system and lacking the knowledge is becoming a societal issue, driving the need for 'financial learning for self-defense.'
Insights from GFS Data:
1. Rapid increase in viewers after new NISA: The number of viewers for GFS's free trial videos skyrocketed after January 2024, a growth pace that continued through 2025 and 2026. This indicates that 'learning about money' is becoming established behavior among the public, not a temporary boom.
2. Core audience is the 'busy working generation' (ages 30-50): Employees account for 51% of viewers, followed by full-time homemakers/retirees (9%) and part-timers (10%). Females make up 53% of viewers, outnumbering males (38%). It shows that individuals busy with childcare, work, and household management are choosing financial learning for self-defense rather than professional investors.
Investment Classes for Parents and Children:
In addition to supporting the working generation, GFS is engaging in financial education for the next generation. It held two investment classes for parents and children in April and May 2026. Children in elementary and middle school took notes and asked lecturers questions, confirming their growing interest. The government is considering a 'Kodomo NISA' (child NISA) for those under 18, expected by January 2027. GFS aims to be a financial education platform that meets both parents' desire to teach and children's desire to learn.
Future Outlook:
Under Copia's purpose, 'Empower Japan - Revive the stagnant Japan,' GFS aims to realize a society where all generations, from working adults to the next generation, possess correct financial knowledge.
Background and Social Challenges:
Two years after the start of the new NISA system, the number of NISA accounts reached approximately 28.26 million as of December 2025, approaching the government's goal of 34 million. However, according to a February 2026 survey by the Japan Securities Dealers Association, only 22.7% of NISA users have experience in financial economics education, meaning about 77% are using NISA without any prior financial education. With persistent inflation, yen depreciation, and concerns about retirement, the gap between having a system and lacking the knowledge is becoming a societal issue, driving the need for 'financial learning for self-defense.'
Insights from GFS Data:
1. Rapid increase in viewers after new NISA: The number of viewers for GFS's free trial videos skyrocketed after January 2024, a growth pace that continued through 2025 and 2026. This indicates that 'learning about money' is becoming established behavior among the public, not a temporary boom.
2. Core audience is the 'busy working generation' (ages 30-50): Employees account for 51% of viewers, followed by full-time homemakers/retirees (9%) and part-timers (10%). Females make up 53% of viewers, outnumbering males (38%). It shows that individuals busy with childcare, work, and household management are choosing financial learning for self-defense rather than professional investors.
Investment Classes for Parents and Children:
In addition to supporting the working generation, GFS is engaging in financial education for the next generation. It held two investment classes for parents and children in April and May 2026. Children in elementary and middle school took notes and asked lecturers questions, confirming their growing interest. The government is considering a 'Kodomo NISA' (child NISA) for those under 18, expected by January 2027. GFS aims to be a financial education platform that meets both parents' desire to teach and children's desire to learn.
Future Outlook:
Under Copia's purpose, 'Empower Japan - Revive the stagnant Japan,' GFS aims to realize a society where all generations, from working adults to the next generation, possess correct financial knowledge.
FAQ
GFSの無料体験動画の累計視聴者数はどのくらいですか？
2026年5月時点で150万人を突破しました。
視聴者数が急増したきっかけは何ですか？
2024年1月の新NISA制度開始を起点に視聴者数の増加ペースが加速しました。
GFSの視聴者層の特徴は何ですか？
30〜50代の「多忙な現役世代」が中心で、会社員が51%を占めています。
GFSは親子向けの取り組みを行っていますか？
はい、2026年4月と5月に親子向け投資授業を開催しており、次世代の金融教育にも取り組んでいます。
GFSとはどのようなスクールですか？
2019年設立のオンライン金融教育スクールで、投資・経済・経営・会計・税務など幅広い分野の講義を提供しています。