Cookhouse & Dia Seipan Launch '80th Anniversary Appreciation Fair': Popular Items Discounted by 80 Yen on the 8th of June, July, and August

Founded in 1946, Dia Co., Ltd. celebrates its 80th anniversary with a special fair offering 80-yen discounts on popular items on the 8th of June, July, and August, alongside a brand logo refresh.
businessNQ 53/100出典:PR Times

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  • 📰 Published: June 1, 2026 at 10:00
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Dia Co., Ltd. (Headquarters: Ikuno-ku, Osaka; President: Shunsuke Tada), founded in Osaka in 1946, is celebrating its 80th anniversary in 2026. To commemorate this milestone and express gratitude to long-time customers, the company will hold an '80th Anniversary Appreciation Fair,' offering an 80-yen discount on popular items on the 8th of June, July, and August. In May 2026, marking the 80th anniversary, the company refreshed the 'Cookhouse' brand logo for the first time in 26 years, signaling a new determination to become the 'No. 1 bakery in Kansai.' The fair will be held across two brands: 'Cookhouse' and 'Dia Seipan.' The event dates are June 8 (Mon), July 8 (Wed), and August 8 (Sat). On June 8, the featured items are the 'Melty Cream Bun (Custard)' at Cookhouse and the 'Mixed Fruit Sandwich' at Dia Seipan. Starting from post-war food shortages, Dia Co., Ltd. has grown to serve approximately 7,000 customers daily. Upholding the founder's 'Sanmi' (three flavors: appearance, taste, and service) philosophy, the company continues to craft bread loved by the local community.

FAQ

Are anniversary campaigns common in the Taiwanese bakery industry?

Yes, long-standing bakeries and chains in Taiwan frequently use anniversary events and limited-time discounts to maintain customer loyalty.