Concent, Inc. Opens " .UN by Concent, Inc.", a Creative Studio for Experiencing XR and 3D in Ebisu

Concent, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Atsushi Hasegawa; hereinafter, "Concent") opened the creative studio ".UN (Dot Un) by Concent, Inc." in Ebisu on Friday, April 24, 2026, where people can experience and explore the value of spatial imagery, such as XR and 3D.

Why is an "experiential space" needed now? -- The popularization of 3D content

In recent years, depth-perceiving imagery has been highly valued in fields such as manufacturing, design, and medicine, leading to the introduction of professional 3D displays and increased utilization of 3D imagery. Furthermore, 3D photography is now possible even with smartphones (*1), making the creation of 3D content rapidly more accessible.

On the other hand, viewing XR and 3D content requires specialized equipment and environments, which makes prototyping and verification difficult. Additionally, the value of these visual experiences is hard to fully comprehend without actually experiencing them.

In response to this situation, ".UN by Concent, Inc." was opened as a co-creation space where anyone can experience immersive content such as XR and 3D, and shape ideas through prototyping.

*1: Models after iPhone 16 (including 15 Pro/Pro Max) can shoot spatial photos and spatial videos for Apple Vision Pro (Reference: Apple, Inc.｜iPhone User Guide｜Shoot spatial photos and spatial videos for Apple Vision Pro with your iPhone camera).

"A place to create from 0 to 0.1" -- The role of ".UN by Concent, Inc."

".UN by Concent, Inc." is not merely an experience facility but a "showroom-type co-creation hub." It is equipped with 3D projectors, various 3D displays, and XR devices including Apple Vision Pro, allowing multiple people to share experiences simultaneously.

Such experiences function as "boundary objects" (*2) that support dialogue and mutual understanding. The aim is for this to be a place where people with different expertise and backgrounds can share the same experience, exchange ideas, deepen discussions, and explore new value.

Director of this studio is Toru Watanabe, Creative Director/VR Video Artist at Concent, who has handled numerous projects utilizing advanced technologies such as XR and generative AI, including the production of immersive videos for Apple Vision Pro. Through discussions, dialogues, prototyping, and simulations, we will jointly explore the possibilities of utilizing immersive content in business.

*2: A boundary object refers to something that connects people with different backgrounds and positions, facilitating mutual understanding through discussions aimed at common goals (Reference: Concent, Inc.｜Hiraku Design｜"Boundary Object" for diverse people to think together: Something to deepen team mutual understanding).

From Toru Watanabe, Director of ".UN by Concent, Inc."

"First, let's experience it. Technology is merely a tool. True creation begins with that first spark of 0.1. ".UN by Concent, Inc." aims to be that starting point. Let's transform granular ideas into form and explore the possibilities of uncharted expression through experience."

【Recommended for】

Those who want to create experiential value in exhibitions and fan marketing

Those considering operational training for factories or medical sites

Those looking for methods to transmit traditional crafts or specialized skills

Those considering spatial and size presentations for real estate or products

【Available Experiences】

Various immersive contents Experience various XR and 3D contents in a stereoscopic video and audio environment, including high-definition content produced by Concent's immersive content specialist team "Watanabe-ka."

"Immersive Oshi-katsu - Ose yo! Sasage yo! Te wo Fure yo! - feat. LiVS" - Content combining immersive video and hand-tracking technology, utilizing high-resolution live performance footage of the idol group "LiVS."

Spatial Presentation System "Immersive Pitch" A next-generation 3D presentation tool developed by MESON Inc. that arranges information in space to intuitively understand complex concepts and structures. It allows for multi-person experiences with Apple Vision Pro. Keywords: