Call Tracking Service "CallTracker" Launches Google Tag Manager Integration Tool
Comsquare has introduced a Google Tag Manager integration tool for its call tracking service "CallTracker." This tool automates the generation of tag information required for measuring phone conversions from websites, making implementation easy even without specialized knowledge.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 02:51 (15h 19m after Collected)
Comsquare Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director and Chairman: Yasushi Kamishima, hereinafter Comsquare) announced the new release of its "Google Tag Manager Integration Tool" for its call tracking service "CallTracker." This tool integrates with Google Tag Manager and automatically generates the tag information necessary for measuring phone conversions originating from websites.
This new feature makes it easier to set up phone conversion measurement without the need for direct implementation into the website's source code, which was previously required.
Background and Purpose
In web advertising operations, "phone inquiries" are one of the important conversions, alongside inquiries and document requests. Especially in industries such as real estate, medical, professional services, and renovation, phone inquiries often serve as a primary customer touchpoint. Therefore, measuring phone conversions is indispensable for accurately understanding advertising effectiveness.
On the other hand, when implementing ad integration functions (such as Google Ads) for detailed phone conversion measurement via websites, tag settings and website implementation are required, which can demand specialized knowledge and technical skills. As a result, it has been a challenge that introduction takes time and cost, often requiring requests to specialized personnel or production companies.
Comsquare developed this tool with the aim of eliminating such implementation hurdles and providing an environment where more companies can utilize phone conversion measurement.
New Feature: Overview of the Google Tag Manager Integration Tool
The Google Tag Manager Integration Tool is a function that allows for the automatic generation of tag information to be registered in Google Tag Manager by configuring settings from the administration screen.
Conventionally, phone tracking tags needed to be directly embedded into the website's source code. However, by using this tool, tag information can be created solely by configuring settings from the CallTracker administration screen.
Furthermore, the administration screen provides easy-to-understand explanations for specialized terms and setting items related to tag configuration, allowing even those unfamiliar with tag settings to confidently implement the tool.
This reduces the workload associated with phone tracking tag settings and enables smoother implementation of phone conversion measurement.
Key Features of This Function
- Automatic generation of tag information
- By configuring settings from the CallTracker administration screen, tag information to be registered in Google Tag Manager can be automatically generated.
- No direct implementation into site source required
- Phone measurement settings can proceed without the need for direct embedding work into the website source, which was conventionally required.
- No specialized knowledge required! Anyone can set it up with confidence
- The administration screen provides explanations for setting items, allowing for easy implementation even without specialized knowledge.
What is the Call Tracking Service "CallTracker"?
CallTracker is a service that can measure "from which advertisement or web page" a company's phone inquiry originated. It also allows for recording and transcribing call contents, and integrated management with web forms, enabling broad utilization from accurate understanding of advertising effectiveness to sales improvement.
With the provision of this Google Tag Manager Integration Tool, it becomes even easier to implement phone conversion measurement, further supporting companies' data-driven marketing activities.
For more details on "CallTracker," please download the service materials from the link below.
- Click here to download service materials
Keywords:
This new feature makes it easier to set up phone conversion measurement without the need for direct implementation into the website's source code, which was previously required.
Background and Purpose
In web advertising operations, "phone inquiries" are one of the important conversions, alongside inquiries and document requests. Especially in industries such as real estate, medical, professional services, and renovation, phone inquiries often serve as a primary customer touchpoint. Therefore, measuring phone conversions is indispensable for accurately understanding advertising effectiveness.
On the other hand, when implementing ad integration functions (such as Google Ads) for detailed phone conversion measurement via websites, tag settings and website implementation are required, which can demand specialized knowledge and technical skills. As a result, it has been a challenge that introduction takes time and cost, often requiring requests to specialized personnel or production companies.
Comsquare developed this tool with the aim of eliminating such implementation hurdles and providing an environment where more companies can utilize phone conversion measurement.
New Feature: Overview of the Google Tag Manager Integration Tool
The Google Tag Manager Integration Tool is a function that allows for the automatic generation of tag information to be registered in Google Tag Manager by configuring settings from the administration screen.
Conventionally, phone tracking tags needed to be directly embedded into the website's source code. However, by using this tool, tag information can be created solely by configuring settings from the CallTracker administration screen.
Furthermore, the administration screen provides easy-to-understand explanations for specialized terms and setting items related to tag configuration, allowing even those unfamiliar with tag settings to confidently implement the tool.
This reduces the workload associated with phone tracking tag settings and enables smoother implementation of phone conversion measurement.
Key Features of This Function
- Automatic generation of tag information
- By configuring settings from the CallTracker administration screen, tag information to be registered in Google Tag Manager can be automatically generated.
- No direct implementation into site source required
- Phone measurement settings can proceed without the need for direct embedding work into the website source, which was conventionally required.
- No specialized knowledge required! Anyone can set it up with confidence
- The administration screen provides explanations for setting items, allowing for easy implementation even without specialized knowledge.
What is the Call Tracking Service "CallTracker"?
CallTracker is a service that can measure "from which advertisement or web page" a company's phone inquiry originated. It also allows for recording and transcribing call contents, and integrated management with web forms, enabling broad utilization from accurate understanding of advertising effectiveness to sales improvement.
With the provision of this Google Tag Manager Integration Tool, it becomes even easier to implement phone conversion measurement, further supporting companies' data-driven marketing activities.
For more details on "CallTracker," please download the service materials from the link below.
- Click here to download service materials
Keywords: