EC Otaku Conference v1. - Understand 'Today's' Mall EC in One Day.

Commerce Factory Inc. (Headquarters: Minato-ku, Tokyo / Representative Director: Shunpei Okamoto), which operates EC support businesses, will hold a real conference "EC Otaku Conference v1. - Understand 'Today's' Mall EC in One Day. -" where participants can learn the latest strategies for mall EC in a single day, on Thursday, April 16, 2026, in Tokyo.

At this event, experts from various fields and manufacturing companies will take the stage to discuss the latest trends and utilization strategies of major EC malls such as Amazon, Rakuten, and Yahoo! Shopping, as well as emerging EC platforms like TikTok Shop and TEMU. The conference aims to share real insights directly applicable to various management decisions and daily operations related to EC management, providing an opportunity for manufacturers and EC support businesses to consider future mall EC strategies.

Application for Manufacturers / Brands

Application for Support Businesses

Background of this Event

In recent years, while the EC market continues to expand, corporate EC strategies are becoming increasingly complex.

In addition to existing malls like Amazon, Rakuten, and Yahoo! Shopping, new platforms such as TEMU and TikTok Shop are emerging, forcing companies to decide "which channels to invest in, when, and how much."

However, in reality, there are challenges such as:

・ Few opportunities to systematically understand the latest strategies of each platform

・ Real success and failure stories from manufacturers are rarely shared

・ Practical information necessary for EC decision-making is scattered

Therefore, this conference will invite industry leaders to unravel mall EC strategies from a management perspective, providing a venue to learn about the latest trends of major malls and real management decisions of manufacturers in one day.

Features of this Conference

・ Understand the latest strategies of major malls in one day

Explanation of the "now" and "future" of major platforms such as Amazon, Rakuten, Yahoo! Shopping, TEMU, and TikTok Shop. Systematically grasp the information necessary for mall EC investment decisions and daily operations.

・ Sharing real case studies by famous manufacturers

Manufacturing companies such as Morinaga Milk Industry Co., Ltd. will take the stage to thoroughly explain real EC strategies, including successes and failures. Practical-level decision-making processes and operational methods that are rarely disclosed will be shared.

・ Networking among EC businesses centered on mall EC

A networking event is also planned for the latter half of the event. It will provide a place for manufacturers, EC support businesses, and platform stakeholders to interact.

Session Content and Speakers

A total of 6 sessions will be held with豪華 guests. All sessions will be in a panel discussion format, thoroughly delving into topics while reflecting participants' questions in real-time.

・ Part 1: AI turns dead stock into a goldmine! Thorough explanation of how AI can visualize complex multi-channel EC management, finance, and inventory management (12:00-12:45)

Yuto Ogura, Representative Director, Takeuchi Pharmaceutical Co., Ltd.

Junya Takano, Executive Officer, Dowell Inc.

・ Part 2: Considering how to approach Amazon, evolving with cutting-edge ad tech and AMC. (13:00-13:45)

Kengo Tanaka, Representative Director, GROOVE Inc.

Seiro Nishiguchi, Representative Director, SOLIA Inc.

・ Part 3: The secret to Yahoo! Shopping's rapid growth is ○○! Discover the core of Yahoo! Shopping, which is catching up to Amazon and Rakuten (14:00-14:45)

Ryoko Shikanai, Unit Lead, LINE Yahoo Corporation

Kainari Urakawa, Division Lead, LINE Yahoo Corporation

・ Part 4: How to approach Rakuten in 2026? Discussing "channel strategies to maximize sales and profits in mature malls" with famous manufacturers (15:00-15:45)

Shunpei Okamoto, Representative Director, Commerce Factory Inc.

Kohnosuke Imanaka, EC Mall Official Shop Operations Manager, Morinaga Milk Industry Co., Ltd.

・ Part 5: First month sales exceeded 10 million yen with TEMU! Exploring the appeal of TEMU and success factors shared by sellers (16:00-16:45)

Kenshi Noda, Representative Director, Tokka Inc.

・ Part 6: Almost one year since launch. When should you enter TikTok Shop? Discussing the current status and future of TikTok Shop from the perspective of risks and returns (17:00-17:45)

Yuki Tagami, Senior Partner Manager, Bytedance Japan

Kohei Yamauchi, Representative Director, Okara Technologies Inc.

Organizer's Comment

"EC is becoming too difficult year by year" ---.

Having jumped into the EC industry straight out of university 9 years ago and supported many brands, I have never felt such rapid change. Diversification of channels, complexity of purchasing behavior, and continuous platform updates. EC is full of infinite possibilities, but at the same time, it is too steep a path to win alone.

In such an era, what is truly needed is not just know-how or support companies, but "comrades to fight alongside." I believe that connections where we can share examples and sometimes discuss our worries are the greatest weapon for surviving in EC.

It has been 4 years since we launched the EC-specialized community "EC Otaku." We have continued small-scale networking events and activities, but now, with the wonderful network we have built over these four years, I am confident that "we can do it now" and have planned this conference.

I hope this event will be a catalyst for boosting the entire EC industry. I look forward to meeting you all!

Shunpei Okamoto, Representative Director, Commerce Factory Inc.

Conference Overview

Title

EC Otaku Conference v1. - Understand 'Today's' Mall EC in One Day. -

Date & Time

Thursday, April 16, 2026, 11:45-20:00 (Doors open 11:00)

Venue

TIME SHARING Shimbashi Ekimae 4F (Ginza Exit)

2-18-2 Shimbashi Higashiguchi Building 4F, Shimbashi, Minato-ku, Tokyo 1050004

Google Map is here

Program

11:00 Registration starts 11:45 Opening remarks

12:00-17:50 Panel discussions

18:00-20:00 Networking event

*Free entry and exit

Capacity

100 people (first-come, first-served)

Participation Fee

Manufacturers: Free

EC Support Businesses: 5,500 JPY (tax included)

Organizer

Commerce Factory Inc.

Co-organizers

Leverages M&A Advisory Inc.

Commerce Ship Inc.

Application for Manufacturers / Brands

Application for Support Businesses

About Commerce Factory

- Company Profile

Company Name: Commerce Factory Inc.

Location: Minato-ku, Tokyo

Representative: Shunpei Okamoto, Representative Director

Business Activities: EC mall support business, Creative & In-house EC support business, EC Otaku, TikTok business, etc.

URL: https://comfactory.co.jp/

Commerce Factory Inc. is a company that provides consulting and operational support specializing in the EC domain.

We offer comprehensive support for EC malls (Rakuten, Yahoo! Shopping) and in-house EC, as well as creative and development areas. Furthermore, leveraging our accumulated EC operational know-how, we are also focusing on supporting TikTok Shop, which is gaining attention as a new channel.

We also operate "EC Otaku," Japan's only EC-specialized community, and are committed to creating an environment where everyone involved in EC can connect, learn, and continue to grow.

- Contact for this Release

Contact Person: Yumoto, Public Relations, Commerce Factory Inc.

TEL: 03-6453-9601