UNLOCK YOUR FUJI ROCK supported by Columbia to be held
Key facts
- UNLOCK YOUR FUJI ROCK supported by Columbia to be held
- On June 27, 2026, Columbia will host a Fuji Rock pre-event at its flagship store. The event features artists like TENDRE and aims to support festival gear preparation.
- Source: PR Times
- Date: June 11, 2026
Direct answer
On June 27, 2026, Columbia will host a Fuji Rock pre-event at its flagship store. The event features artists like TENDRE and aims to support festival gear preparation.
- Citation
- UNLOCK YOUR FUJI ROCK supported by Columbia to be held (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
On June 27, 2026, Columbia will host a Fuji Rock pre-event at its flagship store. The event features artists like TENDRE and aims to support festival gear preparation.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 03:30
- 🔍 Collected: June 10, 2026 at 18:51
- 🤖 AI Analyzed: June 10, 2026 at 18:54 (3 min after Collected)
On Saturday, June 27, 2026, the outdoor brand Columbia will host "UNLOCK YOUR FUJI ROCK supported by Columbia" at its "COLUMBIA TOKYO FLAGSHIP" store on Meiji-dori in Harajuku, in collaboration with the radio station J-WAVE, marking its return following the inaugural event in 2025.
This one-day "Talk, Live & DJ Festival" is co-hosted by Columbia, the official supporter of Fuji Rock; J-WAVE 81.3FM, the official media partner; and Festival Life, a media outlet specialized in music festivals. This year’s theme is "heat," a major challenge for summer festivals. The event will feature acoustic live performances by artists who have performed at Fuji Rock, talk sessions by devoted festival fans, and behind-the-scenes talks by employees from SMASH, the organizer.
The entire "COLUMBIA TOKYO FLAGSHIP" store will be decorated for Fuji Rock, utilizing both floors as the venue. By setting up talk and live stages on both floors and adding a new DJ stage, the event proposes a way for attendees to enjoy moving between multiple stages, much like the actual festival. In addition, the store's product selection will focus on "items that thrive at Fuji Rock," featuring goods equipped with Columbia's proprietary "Omni-Freeze Zero" cooling technology to propose a comfortable summer outdoor experience. Staff will be available on the day to assist visitors with equipment concerns.
Furthermore, visitors who make a purchase on the day will receive a limited-edition item as a gift. Admission is free.
This is the final pre-event before Fuji Rock, supporting both physical gear preparation and emotional excitement through music and talks.
Event details: https://www.columbiasports.co.jp/shop/e/efujirock/
Also, a Columbia-sponsored segment titled "KEEP YOUR FUJI ROCK supported by Columbia" will air on J-WAVE's evening program "GRAND MARQUEE" every Wednesday at approximately 6:10 PM during July. Highlights of the talk stages will air on July 1 (Wed), 8 (Wed), and 15 (Wed), with the full versions available via the Festival Life podcast, "Festival Life Radio."
ARTIST LINE UP – LIVE STAGE -
Three artists will perform on the live stage at "UNLOCK YOUR FUJI ROCK" 2026: TENDRE, Arata Manako, and Okamoto Sho (OKAMOTO’S).
This one-day "Talk, Live & DJ Festival" is co-hosted by Columbia, the official supporter of Fuji Rock; J-WAVE 81.3FM, the official media partner; and Festival Life, a media outlet specialized in music festivals. This year’s theme is "heat," a major challenge for summer festivals. The event will feature acoustic live performances by artists who have performed at Fuji Rock, talk sessions by devoted festival fans, and behind-the-scenes talks by employees from SMASH, the organizer.
The entire "COLUMBIA TOKYO FLAGSHIP" store will be decorated for Fuji Rock, utilizing both floors as the venue. By setting up talk and live stages on both floors and adding a new DJ stage, the event proposes a way for attendees to enjoy moving between multiple stages, much like the actual festival. In addition, the store's product selection will focus on "items that thrive at Fuji Rock," featuring goods equipped with Columbia's proprietary "Omni-Freeze Zero" cooling technology to propose a comfortable summer outdoor experience. Staff will be available on the day to assist visitors with equipment concerns.
Furthermore, visitors who make a purchase on the day will receive a limited-edition item as a gift. Admission is free.
This is the final pre-event before Fuji Rock, supporting both physical gear preparation and emotional excitement through music and talks.
Event details: https://www.columbiasports.co.jp/shop/e/efujirock/
Also, a Columbia-sponsored segment titled "KEEP YOUR FUJI ROCK supported by Columbia" will air on J-WAVE's evening program "GRAND MARQUEE" every Wednesday at approximately 6:10 PM during July. Highlights of the talk stages will air on July 1 (Wed), 8 (Wed), and 15 (Wed), with the full versions available via the Festival Life podcast, "Festival Life Radio."
ARTIST LINE UP – LIVE STAGE -
Three artists will perform on the live stage at "UNLOCK YOUR FUJI ROCK" 2026: TENDRE, Arata Manako, and Okamoto Sho (OKAMOTO’S).
FAQ
What is UNLOCK YOUR FUJI ROCK supported by Columbia?
It is a talk, live, and DJ festival held in a public recording format, co-hosted by Columbia, J-WAVE, and Festival Life as a pre-event for the Fuji Rock Festival.
When and where is the event held?
The event is held on June 27, 2026 (Saturday) at 'COLUMBIA TOKYO FLAGSHIP' in Harajuku, Tokyo.
Who are the performing artists?
The performing artists are TENDRE, Shina Makoto, and Okamoto Sho (OKAMOTO'S).
Is there a participation fee for the event?
Entry is free.
Will the event be broadcast?
A digest version will be broadcast in July on the 'KEEP YOUR FUJI ROCK supported by Columbia' corner of J-WAVE's 'GRAND MARQUEE'. The full version will be available on the Podcast 'Festival Life Radio'.