UNLOCK YOUR FUJI ROCK supported by Columbia to be held
On June 27, 2026, Columbia will host a Fuji Rock pre-event at its flagship store. The event features artists like TENDRE and aims to support festival gear preparation.
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- 📰 Published: June 11, 2026 at 03:30
- 🔍 Collected: June 10, 2026 at 18:51
- 🤖 AI Analyzed: June 10, 2026 at 18:54 (3 min after Collected)
On Saturday, June 27, 2026, the outdoor brand Columbia will host "UNLOCK YOUR FUJI ROCK supported by Columbia" at its "COLUMBIA TOKYO FLAGSHIP" store on Meiji-dori in Harajuku, in collaboration with the radio station J-WAVE, marking its return following the inaugural event in 2025.
This one-day "Talk, Live & DJ Festival" is co-hosted by Columbia, the official supporter of Fuji Rock; J-WAVE 81.3FM, the official media partner; and Festival Life, a media outlet specialized in music festivals. This year’s theme is "heat," a major challenge for summer festivals. The event will feature acoustic live performances by artists who have performed at Fuji Rock, talk sessions by devoted festival fans, and behind-the-scenes talks by employees from SMASH, the organizer.
The entire "COLUMBIA TOKYO FLAGSHIP" store will be decorated for Fuji Rock, utilizing both floors as the venue. By setting up talk and live stages on both floors and adding a new DJ stage, the event proposes a way for attendees to enjoy moving between multiple stages, much like the actual festival. In addition, the store's product selection will focus on "items that thrive at Fuji Rock," featuring goods equipped with Columbia's proprietary "Omni-Freeze Zero" cooling technology to propose a comfortable summer outdoor experience. Staff will be available on the day to assist visitors with equipment concerns.
Furthermore, visitors who make a purchase on the day will receive a limited-edition item as a gift. Admission is free.
This is the final pre-event before Fuji Rock, supporting both physical gear preparation and emotional excitement through music and talks.
Event details: https://www.columbiasports.co.jp/shop/e/efujirock/
Also, a Columbia-sponsored segment titled "KEEP YOUR FUJI ROCK supported by Columbia" will air on J-WAVE's evening program "GRAND MARQUEE" every Wednesday at approximately 6:10 PM during July. Highlights of the talk stages will air on July 1 (Wed), 8 (Wed), and 15 (Wed), with the full versions available via the Festival Life podcast, "Festival Life Radio."
ARTIST LINE UP – LIVE STAGE -
Three artists will perform on the live stage at "UNLOCK YOUR FUJI ROCK" 2026: TENDRE, Arata Manako, and Okamoto Sho (OKAMOTO’S).
This one-day "Talk, Live & DJ Festival" is co-hosted by Columbia, the official supporter of Fuji Rock; J-WAVE 81.3FM, the official media partner; and Festival Life, a media outlet specialized in music festivals. This year’s theme is "heat," a major challenge for summer festivals. The event will feature acoustic live performances by artists who have performed at Fuji Rock, talk sessions by devoted festival fans, and behind-the-scenes talks by employees from SMASH, the organizer.
The entire "COLUMBIA TOKYO FLAGSHIP" store will be decorated for Fuji Rock, utilizing both floors as the venue. By setting up talk and live stages on both floors and adding a new DJ stage, the event proposes a way for attendees to enjoy moving between multiple stages, much like the actual festival. In addition, the store's product selection will focus on "items that thrive at Fuji Rock," featuring goods equipped with Columbia's proprietary "Omni-Freeze Zero" cooling technology to propose a comfortable summer outdoor experience. Staff will be available on the day to assist visitors with equipment concerns.
Furthermore, visitors who make a purchase on the day will receive a limited-edition item as a gift. Admission is free.
This is the final pre-event before Fuji Rock, supporting both physical gear preparation and emotional excitement through music and talks.
Event details: https://www.columbiasports.co.jp/shop/e/efujirock/
Also, a Columbia-sponsored segment titled "KEEP YOUR FUJI ROCK supported by Columbia" will air on J-WAVE's evening program "GRAND MARQUEE" every Wednesday at approximately 6:10 PM during July. Highlights of the talk stages will air on July 1 (Wed), 8 (Wed), and 15 (Wed), with the full versions available via the Festival Life podcast, "Festival Life Radio."
ARTIST LINE UP – LIVE STAGE -
Three artists will perform on the live stage at "UNLOCK YOUR FUJI ROCK" 2026: TENDRE, Arata Manako, and Okamoto Sho (OKAMOTO’S).
FAQ
UNLOCK YOUR FUJI ROCK supported by Columbiaとはどのようなイベントですか？
フジロックフェスティバルのプレイベントとして、コロンビア、J-WAVE、Festival Lifeの3者が共催する公開収録形式のトーク＆ライブ＆DJフェスです。
イベントはいつ、どこで開催されますか？
2026年6月27日（土）に、東京・原宿の「COLUMBIA TOKYO FLAGSHIP」にて開催されます。
出演アーティストは誰ですか？
TENDRE、眞名子新、オカモトショウ（OKAMOTO’S）の3組が出演します。
イベントの参加費はかかりますか？
入場は無料です。
イベントの模様は放送されますか？
J-WAVE「GRAND MARQUEE」内のコーナー「KEEP YOUR FUJI ROCK supported by Columbia」で7月にダイジェスト版が放送され、完全版はPodcast「Festival Life Radio」で配信されます。