Cup Noodle 55th Anniversary: Part 1 - Realizing 'The More You Eat, The Cooler You Get' with OMNI-FREEZE ZERO Sweat-Activated Cooling Technology – 'Cup Noodle' x Columbia Collaboration T-Shirt

Columbia Sportswear Japan is celebrating the 55th anniversary of 'Cup Noodle' with a collaboration T-shirt launching on May 22, 2026. Featuring Columbia’s proprietary OMNI-FREEZE ZERO sweat-activated cooling technology, the design incorporates landscape imagery of Smith Rock and the Crooked River, symbolizing the pioneering spirit of both brands. A second collection is scheduled for release in July 2026.
新製品NQ 93/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 21, 2026 at 20:00
  • 🔍 Collected: May 21, 2026 at 11:31
  • 🤖 AI Analyzed: May 21, 2026 at 18:30 (6h 58m after Collected)
Columbia Sportswear Japan, which has provided original and innovative outdoor wear since its founding in 1938, will release a collaboration T-shirt to celebrate the 55th anniversary of 'Cup Noodle,' the world's first cup noodle. The T-shirt will be available starting May 22, 2026, at Columbia direct-managed stores nationwide, the official online store, and the Nissin Food Group online store.

This marks the fifth collaboration between the two brands and is the first of two collections for the 55th anniversary, with the second release planned for July 2026.

This project merges the history of 'Cup Noodle' as a pioneer in food with Columbia's spirit of innovation in the outdoor scene. The graphic design is based on Columbia’s archival patterns, featuring the majestic scenery of Smith Rock and the Crooked River in Oregon, the birthplace of Columbia. Smith Rock is known as the 'birthplace of sport climbing in the US,' a holy land for pioneers. The background was selected based on the shared theme of 'pioneers' between the two brands.

Furthermore, this item is equipped with Columbia’s proprietary sweat-activated cooling technology, OMNI-FREEZE ZERO. Circular prints on the back react to sweat, lowering the fabric temperature to ensure comfort even in hot environments.

This T-shirt offers comfort and individuality for both outdoor and town use, proposing a new lifestyle.

■Product Details
Product Name: BASIN TO GARDEN OFZ GRAPHIC S/S TEE
Model Number: PM0467
Material: OFZ Synthetic Jersey (100% Polyester)
Technology: OMNI-FREEZE ZERO
Sizes: S, M, L, XL
Price: 7,150 JPY (tax included)
Colors: 010 (Black) / 100 (White)

■Detail
The graphic features the magnificent landscape of Smith Rock and the Crooked River inside a Cup Noodle container, based on archival designs. The left sleeve features the Columbia 'C' using the Cup Noodle font.

OMNI-FREEZE ZERO Sweat-Activated Cooling Technology
A cutting-edge cooling technology that uses sweat and body moisture. Blue circles of cooling agent lower the fabric temperature instantly upon reacting to sweat, providing sustainable cooling.

FAQ

Where can I buy the Cup Noodle x Columbia T-shirt?

It is available at Columbia direct-managed stores nationwide, the official online store, and the Nissin Food Group online store.

What is the OMNI-FREEZE ZERO technology?

It is a cooling technology that reacts to sweat to instantly lower the fabric temperature, providing comfort in hot environments.

How much does the collaboration T-shirt cost?

The price is 7,150 yen (tax included).