Nono-chan (Nonoka Murakata) Releases NHK Minna no Uta Track 'Aisarete Payapaya' Alongside SNS Dance Campaign

Nippon Columbia Co., Ltd. announced that the new song 'Aisarete Payapaya', featured in NHK's 'Minna no Uta' for June and July 2026 and sung by the 8-year-old 'Diva of the Reiwa Era' Nono-chan (Nonoka Murakata), has been released on major streaming services starting today, June 10, 2026.

In conjunction with the release, the company officially launched a music video featuring Nono-chan dancing energetically, as well as a linked 'Dance Campaign' across TikTok and Instagram Reels, offering participants a chance to win exclusive prizes via lottery.

The track features lyrics and music composed by Toshihiko Shinzawa, who has created numerous renowned children's songs. The song uses pop and humor to portray the transition into adulthood at age 8, addressing realistic conflicts such as realizing one is no longer the center of the world and facing the complexities of one's own personality. It captures indescribable, fuzzy feelings with the phrase 'Payapaya', and the memorable lyric 'a little bothersome' leaves a strong impression. The latter half of the song unfolds to express deep warmth and family love, resulting in a masterpiece that can be enjoyed not only by children but across all generations.

The newly revealed music video showcases the 8-year-old Nono-chan performing a cute and catchy dance against colorful backdrops. Set against pastel pink, green, and blue backgrounds, the video features her varied expressions and the signature 'Payapaya' pose. The simple, memorable choreography encourages everyone to join in, creating a vibrant visual piece that brings a smile to viewers' faces.

Coinciding with the music video release, an SNS dance campaign begins today on TikTok and Instagram. Participants who post a video imitating Nono-chan's dance will be entered into a lottery to win a special, exclusive prize. To enter, participants must follow the official accounts, use the official audio track, and post their video with the hashtag '#ののちゃん愛されてパヤパヤ'. Selected winners will receive a special autographed smartphone wallpaper. The campaign runs until July 30, 2026.

The single is available from June 10, 2026, and includes both the vocal track and an instrumental version of 'Aisarete Payapaya'.