360Channel Launches Next-Gen Digital Twin Platform '360 Digital Twin' Powered by 360maps Spatial Scanning Technology

360Channel Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Keiji Komatsu), a group company of Colopl Inc. (President & CEO: Takashi Miyamoto; Headquarters: Minato-ku, Tokyo; hereinafter 'Colopl'), announces the launch of '360 Digital Twin (Sanrokumaru Digital Twin),' a next-generation digital twin service utilizing spatial measurement data—the core technology behind its spatial experience product '360maps (Sanrokumaru Map).'

This service has been adopted as a site inspection support system by K Arena Management Co., Ltd., which manages and operates K Arena Yokohama—the arena ranked No. 1 globally in annual attendance by the U.S. music industry publication 'Pollstar.'

Moving forward, 360Channel will expand its application beyond large-scale facility operations to include digital archiving of limited-time events at museums, art galleries, and commercial facilities, as well as cultural heritage preservation and tourism DX initiatives promoted by local governments.

▶ 360 Digital Twin: https://corp.360ch.tv/360digitaltwin

What is a 'Digital Twin'?

A digital twin is a technology that faithfully and in real time replicates data of physical spaces—such as buildings, environments, and structures—into cyberspace (the virtual world), like a 'twin.' Unlike conventional 2D panoramic photos, it highly structures 3D data, capturing depth, dimensions, and textures of entire spaces. This enables immersive remote experiences without physical constraints and allows high-precision layout and traffic flow simulations.

Development Background and Objectives

360Channel offers the spatial experience product '360maps,' with the mission of 'making movement entertaining.' The system uses Visual Positioning System (VPS), a high-precision location technology, and conducts detailed spatial measurements using 3D scanners in advance. The measurement process generates cutting-edge 3D data using '3D Gaussian Splatting (3DGS)' technology. The company recognized the potential of this spatial data not only for navigation but also for facility management, event utilization, and cultural asset preservation. Thus, leveraging the spatial measurement expertise cultivated through 360maps, 360Channel has developed '360 Digital Twin,' a digital twin platform capable of delivering diverse solutions tailored to various use cases.

Implementation Case: K Arena Yokohama Site Inspection Support System

'360 Digital Twin' has been adopted by K Arena Management Co., Ltd., which manages and operates K Arena Yokohama—the world's top-attended music-dedicated arena—as a site inspection support system for event organizers.

When hosting concerts and events, organizers must confirm a wide range of information in advance, including backstage and dressing room facilities, equipment layouts, loading routes, and the environment around the stage.

Previously, this relied mainly on on-site inspections and individual inquiries. With the adoption of '360 Digital Twin,' organizers can now access and inspect the interior of the facility anytime via a web browser.

Within the 3D space, organizers can visually confirm the placement of equipment such as chairs, desks, and mirrors in dressing rooms, verify access routes from loading entrances to the stage, and perform equipment loading simulations using the distance measurement function.

Additionally, the venue can register text, images, and videos at any location within the space, enabling clear and intuitive sharing of usage guidelines and facility information.

This improves the efficiency of event preparation for organizers and enhances the quality of facility guidance, while also contributing to smoother communication in facility operations.

Future Developments

360Channel positions '360 Digital Twin' not merely as a 3D viewer, but as a digital twin platform that transforms physical spaces into information assets.

In the future, beyond supporting large-scale facility operations, the company will expand the platform as a solution for preserving and utilizing spaces and experiences—such as exhibitions, cultural assets, and tourism resources—that may otherwise be lost over time.

[1] DX for Large and Public Facilities

DX for Large and Public Facilities

Supports DX across various operations—including facility guidance, site inspections, equipment management, loading planning, and operational manual sharing—at arenas, stadiums, commercial facilities, and public institutions. Going forward, the company will explore integration with AI technologies to enhance information retrieval and navigation within spaces, evolving into a more practical digital twin solution.

[2] Digital Archiving of Exhibitions and Events

Digital Archiving of Exhibitions and Events

Preserves exhibitions and pop-up events—typically lasting from a few days to several months—as high-precision 3D spaces. Images, videos, document links, and 3D models can be embedded within the venue, enabling virtual exhibitions even after the event ends, and allowing reuse as sales materials or performance archives.

[3] Digital Preservation of Cultural Assets and Tourism Resources

Digitally twins historical buildings, cultural assets, and traditional events to support preservation and transmission for future generations. By making them accessible as tourism content or educational materials from remote locations, the company aims to promote regional appeal, boost tourism, and contribute to regional revitalization.

Key Features of '360 Digital Twin'

Built on a robust digital twin foundation, the platform offers a wide range of practical B2B and B2G (government) solutions:

Automatic Navigation

Measurement Function

Asset Placement

Various 2D Maps

Feature

Overview

A-to-B Automatic Navigation

Automatically guides users along the shortest or optimal route between two specified points. Beyond free movement, the hands-free auto-navigation function enables faster route verification than physically walking through the site.

Distance and Area Measurement in Space

Intuitively measures distances and areas of stages, floors, walls, and more within the 3D space. Enables remote completion of large equipment loading and exhibit placement simulations.

Portal Function

Aggregates multiple facilities, floors, and past event lists into a single site-like interface, enabling seamless access from a unified list.

Easy Editing (CMS Function)

From the management interface, users can freely register and edit spot information—such as text, images, videos, and links—at any location within the 3D space.

2D × 3D Position-Linked Map

Links the positional data of a '2D digital map'—ideal for understanding overall facility structure—with the photorealistic '3DGS space,' enabling smooth, intuitive spatial transitions.

Spatial Memo Creation Function

Allows users to leave memos—such as notes or layout instructions—at specific locations within the space, facilitating smooth information sharing between teams and with clients.

In the future, leveraging the digital twin construction expertise accumulated through this project, 360Channel will expand to event venues, commercial facilities, and tourist destinations across Japan.