Colony Interactive to Host Free Webinar for E-Commerce Businesses on EC Design in the AI Era

Colony Interactive Inc. (headquartered in Oita City, Oita Prefecture; Representative Director: Tomoyuki Tagami) will host a free online webinar for e-commerce businesses titled “EC Design in the AI Era: Communicating a Brand’s Worldview and Appeal — AIO, SNS, UGC, CRM, and Delivery CX” on Wednesday, May 20, 2026, from 13:00 to 15:30. The webinar will provide an in-depth explanation of EC design for improving sales and LTV while preserving a brand’s worldview, amid changes in the e-commerce environment such as the rise of AI search, diversification of social media, rising advertising CPA, and logistics challenges. Five specialist companies will introduce concrete practical measures across the full e-commerce funnel, covering AIO, social media initiatives using TikTok, UGC and review utilization, CRM strategy, and delivery customer experience. Main topics include: 1. AIO and AI search measures: Concepts of AIO that EC managers should address in the AI search era, the reality of AI traffic based on data, and operational know-how that can be used in practice. 2. TikTok and social media utilization: Customer acquisition methods that use TikTok and social media to communicate a brand’s worldview in line with user interests and connect discovery to purchase. 3. UGC and review utilization: Key points for using user-generated posts and reviews to build trust on a site and improve CVR. 4. CRM strategy: Approaches to deepening relationships with existing customers and improving LTV through customer-oriented CRM operations. 5. Delivery CX: Delivery communication methods that treat the post-purchase delivery experience as part of the brand experience and connect it to customer satisfaction and repeat purchases. The webinar is recommended for e-commerce business owners and business managers, EC site marketing, production, and operations staff, EC businesses seeking to balance sales growth with enhanced brand value, those who want to maximize sales and LTV without damaging their brand worldview, those seeking next-generation customer acquisition methods using AI search and social media to overcome rising advertising CPA, those aiming to use UGC and reviews to build site trust and improve CVR, and those seeking to turn existing customers into fans through CRM strategy and post-purchase delivery experiences. Event overview: The seminar title is “EC Design in the AI Era: Communicating a Brand’s Worldview and Appeal — AIO, SNS, UGC, CRM, and Delivery CX.” It will be held online via Zoom on Wednesday, May 20, 2026, from 13:00 to 15:30. Participation is free. Registered viewers will be able to watch the archive for seven days. Presenting companies include Colony Interactive Inc., studio15 Inc., visumo Inc., E-Grant Inc., and Mitsui & Co., Ltd. Registration: https://colony-i.com/seminar/20260520seminar/ Colony Interactive Inc. is located at Walker Building Oita Ekimae 7F, 2-1-10 Kanaikemachi, Oita City, Oita Prefecture. Its representative is Representative Director Tomoyuki Tagami. The company’s businesses include EC site development and maintenance operations, website planning, development and operations, digital marketing planning and operations, and various consulting services. URL: https://colony-i.com/ Contact: http://colony-i.com/contact/