10X Inc. Unveils Codatum Case Study: Achieving Company-Wide Data Utilization with Trusted BI
CODATUM announced the publication of a case study detailing the adoption of its next-generation BI tool, "Codatum," by 10X Inc., a provider of the DX platform "Stailer" for food retailers. Codatum enables both self-service analysis and robust governance, promotes company-wide data utilization with a low learning curve, and supports future product embedding.
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- 📰 Published: May 14, 2026 at 18:00
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CODATUM Inc. (Headquarters: Chuo-ku, Tokyo, Representative Director: Naoki Shibayama, hereinafter "CODATUM") has released a case study article on the adoption of its next-generation BI tool "Codatum" by 10X Inc. (Headquarters: Tokyo, Representative Director: Masatake Yamoto, hereinafter "10X").
The article highlights that Codatum has been adopted as a data utilization platform for "Stailer," the DX platform for food retailers provided by 10X.
This article provides a detailed introduction to the background of its implementation, how it is used, and the benefits gained.
Key points of Codatum implementation:
Achieving both Self-Service and Governance simultaneously
It balances flexible exploratory analysis using SQL with access control management via team spaces. This allows all employees to participate in analysis in a secure environment, regardless of their data literacy.
Low learning cost expands the scope of data utilization
The flow of SQL-based analysis can be mastered in just one study session, ensuring a smooth transition from existing tools. While there was previously a challenge of constant requests to the data team, the intuitive usability allows for company-wide deployment regardless of data literacy.
Track record of product embedding
The track record of exposing BI to external partners (product embedding), not just for internal use, was a decisive factor in its selection. It was seen as a tool that could support future expansion of applications.
Click here for the case study article.
"The utilization of Codatum at 10X is also featured in YOUTRUST Studio's program 'Triangle Review'. This cross-talk format, involving the service provider, the implementing company, and external experts, allows viewers to see the Codatum analysis experience and a demonstration using AI agents. Please watch it in conjunction with the article.
■ About 10X Inc.
Company Name: 10X Inc.
Location: Tokyo
Founded: 2017
Business: Provides DX platform for food retailers
■ About CODATUM Inc.
CODATUM Inc. is a startup with the mission to "unleash the infinite potential and speed of software and data." Spun off from PLAID Inc., which provides the CX platform "KARTE" series, it was established in October 2023.
CODATUM aims to enable companies to maximize the potential of their data through the development of data analysis software. They provide tools with high flexibility and extensibility that users can operate intuitively, supporting rapid and accurate data-driven decision-making.
▼ Company Introduction Page
Japanese: https://codatum.jp/about
English: https://codatum.com/about
The article highlights that Codatum has been adopted as a data utilization platform for "Stailer," the DX platform for food retailers provided by 10X.
This article provides a detailed introduction to the background of its implementation, how it is used, and the benefits gained.
Key points of Codatum implementation:
Achieving both Self-Service and Governance simultaneously
It balances flexible exploratory analysis using SQL with access control management via team spaces. This allows all employees to participate in analysis in a secure environment, regardless of their data literacy.
Low learning cost expands the scope of data utilization
The flow of SQL-based analysis can be mastered in just one study session, ensuring a smooth transition from existing tools. While there was previously a challenge of constant requests to the data team, the intuitive usability allows for company-wide deployment regardless of data literacy.
Track record of product embedding
The track record of exposing BI to external partners (product embedding), not just for internal use, was a decisive factor in its selection. It was seen as a tool that could support future expansion of applications.
Click here for the case study article.
"The utilization of Codatum at 10X is also featured in YOUTRUST Studio's program 'Triangle Review'. This cross-talk format, involving the service provider, the implementing company, and external experts, allows viewers to see the Codatum analysis experience and a demonstration using AI agents. Please watch it in conjunction with the article.
■ About 10X Inc.
Company Name: 10X Inc.
Location: Tokyo
Founded: 2017
Business: Provides DX platform for food retailers
■ About CODATUM Inc.
CODATUM Inc. is a startup with the mission to "unleash the infinite potential and speed of software and data." Spun off from PLAID Inc., which provides the CX platform "KARTE" series, it was established in October 2023.
CODATUM aims to enable companies to maximize the potential of their data through the development of data analysis software. They provide tools with high flexibility and extensibility that users can operate intuitively, supporting rapid and accurate data-driven decision-making.
▼ Company Introduction Page
Japanese: https://codatum.jp/about
English: https://codatum.com/about