Cocolive and Lib Work Group Launch Partnership to Strengthen Sales Processes from Lead Generation to Closing in the Housing Industry

Cocolive Inc., which provides the automated follow-up and sales meeting management tool KASIKA to approximately 1,200 companies in the housing and real estate industries, announced that it has begun a business partnership with Lib Work Co., Ltd., which develops housing technology and builder support services, and Liv Service Co., Ltd., Lib Work’s wholly owned subsidiary engaged in platform business. The partnership will combine Lib Work Group’s digital lead-generation know-how with KASIKA’s follow-up support capabilities to improve conversion rates after inquiries for builders and construction companies. Cocolive will leverage the follow-up support expertise it has accumulated through deployments at roughly 1,200 companies, while Lib Work Group will contribute customer acquisition and approach methods developed through its digital marketing practices. Together, they aim to automate and accelerate inquiry responses, visualize sales meeting processes, use data to improve conversion rates, and help build sales models that do not depend on individual experience or intuition. The two companies will also address the issue of companies being unable to fully use tools after introducing them. To deepen the housing industry’s understanding of digital sales, Cocolive and Lib Work Group will regularly hold webinars and study sessions. Topics will focus on immediately practical themes such as the principles of automated follow-up, using data to increase conversions rather than merely inquiry volume, and support for designing sales processes. The companies will jointly promote support that goes beyond tool usage and includes operational adoption. In the housing industry, digital lead generation has advanced rapidly with the spread of portal sites and social media, and the number of inquiries has been trending upward. However, on the ground, post-inquiry sales processes remain heavily dependent on individual sales representatives, and differences in response speed and quality have a major impact on conversion rates. Even when companies introduce follow-up support tools or customer management systems, many fail to establish proper settings and operations, leaving the tools unused after deployment and preventing them from maximizing the return on their lead-generation investments. Another deep-rooted issue is that the approaches of high-performing salespeople often remain personal know-how instead of being verbalized and systematized, making them difficult to reproduce across the organization. Cocolive has supported the sales DX of approximately 1,200 housing and real estate companies through KASIKA. Companies using KASIKA have reported numerous field results, including cases where the conversion rate from document requests doubled and cases where the visit rate from document requests rose significantly from 3% to 15%. These figures are aggregated from results of companies that granted permission for disclosure on Cocolive’s official website. Cocolive has a track record of providing integrated support from post-inquiry follow-up to sales meeting management and conversion process systematization through KASIKA. Lib Work Group is a fast-growing builder that has practiced and evolved an end-to-end model from digital lead generation to closing, and its know-how has attracted attention within the industry. Through this partnership, the two companies will further strengthen the overall sales process in the housing industry, from lead generation to closing. Housing sales have traditionally depended on the personalized know-how of top salespeople. Although lead-generation methods have become increasingly digital, systematizing the sales process through to closing remains a work in progress for many builders and construction companies. Through this partnership, Cocolive and Lib Work Group will directly address this challenge by combining Cocolive’s knowledge of sales process support, accumulated through deployments at 1,200 companies, with Lib Work Group’s field-tested winning patterns from digital lead generation to closing. They will provide more housing companies with a transition from personalized sales to a reproducible conversion system that anyone can use.