'Ayataka' and AEON Collaborate to Launch 5 Exclusive Onigiri, Promoting the 'Ayataka with Onigiri' Experience

The Coca-Cola System is strengthening initiatives to make it easier for consumers to experience the food pairing of its green tea brand 'Ayataka,' which tastes like the 'first freshly brewed cup,' with 'onigiri,' Japan's soul food. As part of this effort, AEON-exclusive onigiri that pair well with 'Ayataka' have been created in cooperation with AEON RETAIL Co., Ltd., and the Onigiri Society. Starting Wednesday, May 20, 2026, a total of five types of onigiri perfectly matched with the flavors of 'Ayataka' will be sold for a limited four-week period at approximately 380 AEON RETAIL stores. During the sales period, a campaign will be held exclusively for AEON Shopping App members to receive a free 'Ayataka' coupon. Furthermore, starting Monday, May 18, various promotions to enjoy onigiri and 'Ayataka' will be rolled out, including the 'Onigiri Shokudo Ayatakaya' kitchen car, which will tour five cities nationwide (Fukuoka, Osaka, Aichi, Tokyo, Hokkaido). *1: At directly managed AEON and AEON STYLE stores in Honshu (excluding the Tohoku region) and Shikoku. Five types of exclusive onigiri that pair with 'Ayataka' are now available! This time, five types of onigiri have been introduced, each perfectly pairing with the five 'Ayataka' products: 'Ayataka,' 'Ayataka Mineral Green Tea,' and the Foods with Function Claims 'Ayataka Koi Green Tea,' 'Ayataka Koi Hojicha,' and the AEON-exclusive 'Ayataka Genmaicha.' The packaging features the original character 'Ayachamaru,' which conveys the good compatibility between 'Ayataka' and onigiri, making them visually fun and available in a variety of colorful ingredients and flavors. During the sales period of the AEON-exclusive onigiri, a campaign will be conducted on the AEON Shopping App as part of an initiative to let consumers experience the compatibility of 'Ayataka' and onigiri in their daily shopping scenes. 【Campaign Overview】 Period: Purchase Period: May 20 (Wed) – June 14 (Sun), 2026. Application Period: May 21 (Thu) – June 17 (Wed), 2026. How to Participate/Conditions: - Those who purchase 'Ayataka' products worth 500 yen or more (excl. tax) and eligible onigiri worth 500 yen or more (excl. tax) during the target period. *Requires download of the AEON Shopping App. Prize: One free coupon for a 650ml PET bottle of 'Ayataka'. *Redemption period: July 7 (Tue) – July 13 (Mon), 2026. *Up to 2 entries possible. *Receipts can be combined. The 'Onigiri Shokudo Ayatakaya' kitchen car will open in 5 cities nationwide starting May 18 (Mon)! An additional campaign to enjoy 'Ayataka' and onigiri will be held starting May 18 (Mon). The 'Onigiri Shokudo Ayatakaya' kitchen car, which proposes the good compatibility of onigiri and 'Ayataka' in daily lunch scenes, will also start its national tour. For details, please see the 'Ayataka' campaign site. 【'Onigiri Shokudo Ayatakaya' Kitchen Car Overview】 Locations and dates in Fukuoka, Osaka, Aichi, Tokyo, and Hokkaido are specified from May 18 to June 26. *One bottle of 'Ayataka' will be distributed per onigiri purchased. *Service will end for the day when onigiri runs out. *This event may be canceled or its content changed without notice. About the 'Ayataka' Brand: Launched in October 2007, 'Ayataka' is a green tea brand developed in cooperation with Kanbayashi Shunsho Honten, a long-established tea shop in Uji, Kyoto, with a 450-year history, aiming for an authentic tea taste as if brewed in a teapot. In 2024, the brand was renewed for the first time in seven years, achieving the characteristic 'authentic umami and light aftertaste' of a freshly brewed first cup.