Coca-Cola System to Relaunch "Fanta Grape" and "Fanta Orange" on April 13, 2026, Utilizing AI Technology for Enhanced Flavor

The Coca-Cola System will launch renewed "Fanta Grape" and "Fanta Orange" nationwide in Japan on April 13, 2026 (Monday). This renewal incorporates AI technology, a global development method of The Coca-Cola Company, for the first time in Japanese Coca-Cola products. The AI analyzed extensive taste data and consumer evaluation data to identify Japanese preferences, leading to a fruitier and more refreshing taste. "Fanta Grape" aims for a bright, uplifting grape flavor by combining multiple grape essences, while "Fanta Orange" enhances its pop and refreshing orange profile, maintaining easy drinkability. Digital campaigns featuring gamification elements will commence on April 13, 2026, across TikTok, X, and Coke ON, promoting brand engagement. A new TV commercial, "3-nen L-gumi Bubble Sensei" from the popular "Fanta Gakuen" series, will also begin airing on the same day. The digital campaign includes "Face Dance Battle" on TikTok, "Fanta Quick Push Battle" on X (@Fanta_Japan), and "Point Scramble Battle" on the Coke ON app, offering prizes like drink tickets and product cases. Influencers such as FANTASTICS and Korokke are slated to participate in the "Face Dance Battle."