Kuo Hsing-chun Shows Off Abs at Event, Jokes Her Stomach Feels 'A Bit Cool'

Weightlifting champion Kuo Hsing-chun attended a new product launch for her sponsor, Under Armour. As a brand ambassador for nearly a decade, she spoke about her functional requirements for training apparel, such as flexibility, while promoting the comfort of the new line. This event is a typical example of sports marketing leveraging the expertise of a top athlete.
運動行銷,品牌代言,名人經濟NQ 50/100出典:PR Times

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  • 📰 Published: May 18, 2026 at 17:27
  • 🔍 Collected: May 18, 2026 at 17:31 (4 min after Published)
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(CNA, Taipei, May 18, reporter Li Chien-chung) "Weightlifting goddess" Kuo Hsing-chun, professional baseball star Wang Po-hsuan, and actor Fu Meng-po attended a press conference for a sponsor's new product today. Kuo Hsing-chun said with a cute smile, "The material of the clothes is really comfortable, but because it's a two-piece, my stomach feels a bit cool." Kuo Hsing-chun has been collaborating with the sports brand Under Armour for nearly 10 years and has always been a top-notch brand ambassador. Today, she appeared before the media full of energy, wearing a pink new top and black leggings. In an interview, Kuo Hsing-chun stated that the sport of weightlifting requires large physical extensions, so she has special requirements for training or warm-up clothes. "I personally quite like the one I'm wearing today, but because it's a bit short and a two-piece, my stomach feels cool." Kuo Hsing-chun pointed out that when she practices at the National Sports Training Center, she tends to choose clothes in brighter colors. Since weightlifting training can be a bit monotonous, wearing something pretty cheers her up. Wang Po-hsuan, a player for the CPBL's TSG Hawks, mentioned that baseball is an outdoor sport, and it's very common for clothes to get soaked with sweat. "So I often need to change my inner shirt every 2 or 3 hours, which is why I pay special attention to moisture-wicking and breathability functions." (Editor: Chang Ya-ching) 1150518