When clients say there's no budget: Top salespeople see the 3 truths behind it [Book Excerpt]
遇到客戶說沒預算，頂尖業務不會乾等明年，而是能看懂背後的三種真話，判斷是資源還是決策缺口，進而用創意找資源破局。
📋 Article Processing Timeline
- 📰 Published: May 9, 2026 at 18:51
- 🔍 Collected: May 9, 2026 at 19:01 (10 min after Published)
- 🤖 AI Analyzed: May 16, 2026 at 17:55 (166h 54m after Collected)
When a client says 'no budget,' top salespeople don't wait for next year. Former executive Fan Yong-yin's book reveals 90% of non-buyers lack a compelling reason, not funds. He identifies three truths behind 'no budget': genuine lack of funds but real pain, low priority, or fear of responsibility. By diagnosing if it's a resource or decision gap, sales can creatively align ecosystem partners to share costs, turning budget hurdles into win-win investments.