Rural Goodies Program Selects 534 Quality Products Over 11 Years to Revitalize Rural Economy
Taiwan's Ministry of Agriculture's Rural Development and Soil and Water Conservation Agency has selected 534 high-quality products through its "Rural Community Enterprise Management Support Plan" since 2016, aiming to boost rural economies and regional vitality. The program emphasizes local ingredients and safety standards, with participating businesses also contributing financially to community services.
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- 📰 Published: May 13, 2026 at 20:51
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The Rural Development and Soil and Water Conservation Agency of Taiwan's Ministry of Agriculture launched the "Rural Community Enterprise Management Support Plan" in 2016. This initiative aims to discover excellent rural products through corporate investment, thereby revitalizing rural economies. To date, 534 high-quality products have been selected.
The agency held the "Rural True, Beautiful, Good 2026 Rural Industry Exchange Conference" today at the Taipei Shuxin Hall, featuring an awards ceremony for "Rural Goodies," and presentations on the achievements of the "Rural Good Stores" and "Rural Community Enterprise Management Support" programs.
According to the agency, the "Rural Community Enterprise Management Support Plan" has guided 270 rural community enterprises since its inception in 2016. These enterprises range from young entrepreneurs rooted in rural areas and community organizations transforming into businesses, to corporations expanding their local presence. Through corporate investment, the plan revitalizes rural economies, uncovers hidden rural gems, and promotes local revitalization and regeneration.
The 534 "Rural Goodies" selected so far must use at least 30% of local Taiwanese raw materials and comply with requirements for production in legal facilities, hygiene and safety regulations, and complete packaging labels, ensuring consumers can purchase and consume with confidence. Furthermore, rural enterprises have contributed NT$6.2 million through cash-back programs to support rural community green care services, creating a virtuous cycle.
This year's selection includes 51 "Rural Goodies" products. Among them are repeat award winners such as Delis International Food Co., Ltd.'s "Red Quinoa Millet Black Bean Crisps" and Wei Rong Food Industrial Co., Ltd.'s "Domestic Flavor Artisan Miso Gift Box." Additionally, 30 new products were selected for the first time, including "Fei Niu Milk Whey Yogurt" from Fei Niu Ranch in Tongxiao, Miaoli, and "Taiwan Chike Mountain Tea Bag Bamboo Pattern Gift Box" from Tian Xin Tea House on Chike Mountain in Hualien Yuli.
Since 2022, the agency has also implemented the "Rural Good Stores Support Plan," which has guided 121 characteristic rural stores. This plan involves optimizing store environments and redesigning their styles to enhance their appeal. This initiative has led to an average fourfold increase in visitor numbers for participating stores, with continued growth. To date, these stores have self-invested over NT$94 million in renovations. (Editor: Chen Ching-fang) 1150513
The agency held the "Rural True, Beautiful, Good 2026 Rural Industry Exchange Conference" today at the Taipei Shuxin Hall, featuring an awards ceremony for "Rural Goodies," and presentations on the achievements of the "Rural Good Stores" and "Rural Community Enterprise Management Support" programs.
According to the agency, the "Rural Community Enterprise Management Support Plan" has guided 270 rural community enterprises since its inception in 2016. These enterprises range from young entrepreneurs rooted in rural areas and community organizations transforming into businesses, to corporations expanding their local presence. Through corporate investment, the plan revitalizes rural economies, uncovers hidden rural gems, and promotes local revitalization and regeneration.
The 534 "Rural Goodies" selected so far must use at least 30% of local Taiwanese raw materials and comply with requirements for production in legal facilities, hygiene and safety regulations, and complete packaging labels, ensuring consumers can purchase and consume with confidence. Furthermore, rural enterprises have contributed NT$6.2 million through cash-back programs to support rural community green care services, creating a virtuous cycle.
This year's selection includes 51 "Rural Goodies" products. Among them are repeat award winners such as Delis International Food Co., Ltd.'s "Red Quinoa Millet Black Bean Crisps" and Wei Rong Food Industrial Co., Ltd.'s "Domestic Flavor Artisan Miso Gift Box." Additionally, 30 new products were selected for the first time, including "Fei Niu Milk Whey Yogurt" from Fei Niu Ranch in Tongxiao, Miaoli, and "Taiwan Chike Mountain Tea Bag Bamboo Pattern Gift Box" from Tian Xin Tea House on Chike Mountain in Hualien Yuli.
Since 2022, the agency has also implemented the "Rural Good Stores Support Plan," which has guided 121 characteristic rural stores. This plan involves optimizing store environments and redesigning their styles to enhance their appeal. This initiative has led to an average fourfold increase in visitor numbers for participating stores, with continued growth. To date, these stores have self-invested over NT$94 million in renovations. (Editor: Chen Ching-fang) 1150513
FAQ
What is the Rural Goodies program?
It is a program by Taiwan's Ministry of Agriculture's Rural Development and Soil and Water Conservation Agency to discover and promote excellent rural products, revitalizing the economy through branding and sales.
What are the selection criteria for "Rural Goodies"?
Products must use at least 30% local Taiwanese raw materials, be produced in legal facilities, and comply with hygiene and safety regulations and complete packaging labels.
What impact has this program had on the rural economy?
It has supported 270 rural community enterprises, returned NT$6.2 million to communities, and increased visitor numbers by an average of four times, contributing to economic revitalization.