No Longer Endorsing High Carbon Emissions: Amsterdam Removes Meat and Fuel Advertisements

Amsterdam has become the world's first capital city to ban public advertisements for meat and fossil fuel products, effective May 1st. This initiative aims to align the city's streetscape with its environmental goals of achieving carbon neutrality and halving meat consumption by 2050, despite some criticism of overreach.
政策変更NQ 0/100出典:PR Times

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  • 📰 Published: May 4, 2026 at 14:57
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2026/05/04 13:57:09

(Central News Agency, Amsterdam 3rd, comprehensive foreign report) Amsterdam, the Netherlands, has become the world's first capital city to ban public advertisements for meat and fossil fuel products. Since May 1st, advertisements for burgers, gasoline cars, and airlines will no longer appear on subways, trams, and street billboards.

BBC News reported that in one of Amsterdam's busiest tram stations, near a roundabout blooming with yellow daffodils and orange tulips, the advertising landscape has changed.

Now, the billboards are replaced with cultural content, such as the Rijksmuseum and piano concerts. Just last week, the same spots were filled with advertisements for chicken nuggets, SUVs, and low-cost travel packages.

Local politicians pointed out that this move is to ensure that Amsterdam's streetscape aligns with the city government's own environmental goals.

These goals aim to make Amsterdam carbon neutral by 2050 and for local residents to halve their meat consumption within the same period.

Anneke Veenhoff of the GreenLeft Party stated: "The climate crisis is imminent. I mean, if you want to be a leader in climate policy, isn't it ridiculous to rent out advertising space to promote values that are contrary?"

"Most people don't understand why the city is actively promoting policies against these products, yet it profits from renting public spaces for their advertisements."

Anke Bakker, leader of the Party for the Animals' Amsterdam chapter, which is dedicated to protecting animal rights, expressed the same view.

She pushed for this new restriction and refuted accusations that these bans are an overreach by a "nanny state."

Bakker said: "Everyone can make their own decisions, but in reality, we hope that large corporations stop constantly telling us what to eat and what to buy. To some extent, we are actually giving people more freedom because they can make their own choices, aren't we?" (Compiler: Chen Yu-Ting) 1150504

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