Fair Trade Commission Includes AI Ads in Monitoring, Carefully Evaluates Mandatory Disclosure
As AI ad chaos such as deepfakes increases, Taiwan's Fair Trade Commission has added AI tech to its ad monitoring this year, and is cautiously evaluating whether to mandate AI disclosure.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 13:38
- 🔍 Collected: April 23, 2026 at 14:01 (23 min after Published)
- 🤖 AI Analyzed: April 23, 2026 at 16:13 (2h 11m after Collected)
Central News Agency
(CNA Reporter Pan Tzu-yu, Taipei, 23rd) With the advent of the AI era, various industries are introducing AI applications, but this has also spawned numerous chaotic situations. Chen Chih-min, Acting Chairperson of the Fair Trade Commission (FTC), stated today that ads using AI technology have been included in the monitoring scope this year. As for whether to mandate disclosure, it must be carefully evaluated by referencing cross-agency opinions.
The Economics Committee of the Legislative Yuan invited the FTC for a report today, and some legislators focused on issues such as chaotic AI applications and false advertising.
Kuomintang Legislator Chang Chia-chun pointed out that on social media, one can occasionally see false advertisements generated using AI technology to steal doctors' faces and forge voices, misleading consumers. She asked what countermeasures the FTC has.
Chen Chih-min stated that the FTC has always conducted internet monitoring, and this year a new item was added to monitor whether ads involve AI-generated or related technologies, and indeed, illegal cases have been discovered. Regarding false advertising involving medical and health care, the Ministry of Health and Welfare already has relevant regulations.
Democratic Progressive Party Legislator Tsai Yi-yu expressed concern that consumers find it difficult to assess the authenticity of ad content produced using generative AI, which increases the risk of being misled. He noted that the EU, China, and South Korea all have corresponding measures, and asked whether the FTC will require operators to mandatorily disclose AI information.
Chen Chih-min noted that some countries require the disclosure of AI information from the perspectives of regulation and fraud prevention, but these usually target specific industries, and the agencies issuing the decrees are not competition authorities.
Chen further explained that the FTC is a competition authority in charge of market competition. If mandatory disclosure of AI information is required, the impact will be comprehensive, so this requires careful evaluation. (Editor: Chang Liang-chih) 1150423
(CNA Reporter Pan Tzu-yu, Taipei, 23rd) With the advent of the AI era, various industries are introducing AI applications, but this has also spawned numerous chaotic situations. Chen Chih-min, Acting Chairperson of the Fair Trade Commission (FTC), stated today that ads using AI technology have been included in the monitoring scope this year. As for whether to mandate disclosure, it must be carefully evaluated by referencing cross-agency opinions.
The Economics Committee of the Legislative Yuan invited the FTC for a report today, and some legislators focused on issues such as chaotic AI applications and false advertising.
Kuomintang Legislator Chang Chia-chun pointed out that on social media, one can occasionally see false advertisements generated using AI technology to steal doctors' faces and forge voices, misleading consumers. She asked what countermeasures the FTC has.
Chen Chih-min stated that the FTC has always conducted internet monitoring, and this year a new item was added to monitor whether ads involve AI-generated or related technologies, and indeed, illegal cases have been discovered. Regarding false advertising involving medical and health care, the Ministry of Health and Welfare already has relevant regulations.
Democratic Progressive Party Legislator Tsai Yi-yu expressed concern that consumers find it difficult to assess the authenticity of ad content produced using generative AI, which increases the risk of being misled. He noted that the EU, China, and South Korea all have corresponding measures, and asked whether the FTC will require operators to mandatorily disclose AI information.
Chen Chih-min noted that some countries require the disclosure of AI information from the perspectives of regulation and fraud prevention, but these usually target specific industries, and the agencies issuing the decrees are not competition authorities.
Chen further explained that the FTC is a competition authority in charge of market competition. If mandatory disclosure of AI information is required, the impact will be comprehensive, so this requires careful evaluation. (Editor: Chang Liang-chih) 1150423