Weak Movie Consumption in China: Qingming Festival Box Office Drops 19% Year-on-Year
China's movie box office revenue during the Qingming Festival dropped by 19% year-on-year, reflecting weak domestic demand, while the Taiwanese film 'Sunshine Girls Choir' achieved good results.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 12:12
- 🔍 Collected: April 7, 2026 at 13:00 (48 min after Published)
- 🤖 AI Analyzed: April 18, 2026 at 20:33 (271h 33m after Collected)
China's movie box office revenue and attendance are seen as one of the report cards for domestic consumption performance.
According to statistics from the Office of the National Film Special Funds, the national box office revenue during the Qingming Festival (April 4th to 6th) was 305 million yuan, a sharp decrease of 19% compared to the 377 million yuan during the same period last year. Statistics from the movie data platform Maoyan Professional Edition indicate that the attendance during the Qingming Festival was 8.005 million, a year-on-year decrease of 13.8%.
The Taiwanese film 'Sunshine Girls Choir' was officially released on the 4th, and its accumulated box office is currently approaching 10 million yuan. As of 10:00 am on the 7th, including statistics from previous advance screenings and pre-sales, the accumulated box office reached 9.975 million yuan, making it the 9th highest during the Qingming Festival and temporarily ranking 6th in China's box office for imported drama films in 2026.
Caixin reported on the 7th that the decline in box office revenue and attendance during China's Qingming Festival is related to the lack of box office appeal in the movies. There were 13 new films released during the Qingming Festival, an increase of 4 compared to the same period last year. The total number of screenings increased by 40,000, and the average ticket price dropped by 2 yuan; however, there was a noticeable loss of audiences.
China's movie consumption is also viewed as a bellwether for domestic demand performance. The reason is that most cinemas are located in shopping malls and department stores. When consumers go out to watch a movie, their consumption usually isn't limited to just a movie ticket; they often buy drinks and snacks, and after the movie, they might go shopping. (Editor: Chen Kai-yu) 1150407
According to statistics from the Office of the National Film Special Funds, the national box office revenue during the Qingming Festival (April 4th to 6th) was 305 million yuan, a sharp decrease of 19% compared to the 377 million yuan during the same period last year. Statistics from the movie data platform Maoyan Professional Edition indicate that the attendance during the Qingming Festival was 8.005 million, a year-on-year decrease of 13.8%.
The Taiwanese film 'Sunshine Girls Choir' was officially released on the 4th, and its accumulated box office is currently approaching 10 million yuan. As of 10:00 am on the 7th, including statistics from previous advance screenings and pre-sales, the accumulated box office reached 9.975 million yuan, making it the 9th highest during the Qingming Festival and temporarily ranking 6th in China's box office for imported drama films in 2026.
Caixin reported on the 7th that the decline in box office revenue and attendance during China's Qingming Festival is related to the lack of box office appeal in the movies. There were 13 new films released during the Qingming Festival, an increase of 4 compared to the same period last year. The total number of screenings increased by 40,000, and the average ticket price dropped by 2 yuan; however, there was a noticeable loss of audiences.
China's movie consumption is also viewed as a bellwether for domestic demand performance. The reason is that most cinemas are located in shopping malls and department stores. When consumers go out to watch a movie, their consumption usually isn't limited to just a movie ticket; they often buy drinks and snacks, and after the movie, they might go shopping. (Editor: Chen Kai-yu) 1150407