85°C Seizes Mother's Day Market, Riding the Dubai Chocolate Craze
85°C announced the launch of six themed cakes for Mother's Day, with the trending "Dubai Chocolate Mille Crepe Cake" being a highlight. The company anticipates selling approximately 53,000 Mother's Day cakes, generating about NT$37 million in revenue and a 6% increase in single-store sales. Despite facing cost pressures from inflation, its parent company, Gourmet Master Co., Ltd. (美食-KY), reported a net profit after tax of NT$320 million in Q4 2025, a nearly 60% year-on-year increase.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 18:34
- 🔍 Collected: April 7, 2026 at 19:00 (26 min after Published)
- 🤖 AI Analyzed: April 15, 2026 at 18:16 (191h 16m after Collected)
To capture the Mother's Day dessert market, 85°C today announced the launch of six themed cakes, with the recently popular "Dubai Chocolate Mille Crepe Cake" being the most anticipated. The company estimates that total Mother's Day themed cake sales across Taiwan will reach approximately 53,000 units, driving revenue of about NT$37 million, with single-store performance expected to grow by 6%, and overall sales increasing by about 2% year-on-year.
85°C observed that the "Dubai Chocolate" had previously sparked a buying frenzy across Taiwan, with ingredients like shredded bread experiencing shortages. This time, extending the trend, they are launching a cake version with a limited strategy, supplying only 5,000 units across Taiwan, hoping to boost Mother's Day sales with this trending product.
However, 85°C also admitted that its operations still face cost pressures this year. Affected by inflation, plastic packaging material costs have risen by about 30%, and supply chain pressure has increased. They must prepare inventory in advance and accelerate deployment to avoid impacting festive season product shipments, especially for major holidays like the Mid-Autumn Festival, where it's crucial to "grab first, win first."
From an overall operational performance perspective, 85°C's parent company, Gourmet Master Co., Ltd. (美食-KY), achieved a net profit after tax of NT$320 million in the fourth quarter of 2025, with earnings per share (EPS) of NT$1.77, a nearly 60% year-on-year increase, marking a new quarterly high since 2021. Analysts point out that Gourmet Master Co., Ltd.'s gross profit margin, operating profit margin, and net profit margin all showed year-on-year and quarter-on-quarter increases. This reflects not only the steady performance in the Taiwan and US markets but also the emerging benefits of organizational adjustments in the Chinese mainland market. It is expected that the profit structure will continue to optimize this year.
In the Taiwan market, 85°C under Gourmet Master Co., Ltd. noted its proactive promotion of new store formats, achieving five consecutive quarters of revenue growth, with its share of total consolidated revenue rising to 17%. Gourmet Master Co., Ltd. expects to further expand its market share this year through product innovation and store upgrades, which will be an important driver for revenue growth in the Taiwan market. This year's operational performance is highly anticipated. (Editor: Zhai Si-jia) 1150407
85°C observed that the "Dubai Chocolate" had previously sparked a buying frenzy across Taiwan, with ingredients like shredded bread experiencing shortages. This time, extending the trend, they are launching a cake version with a limited strategy, supplying only 5,000 units across Taiwan, hoping to boost Mother's Day sales with this trending product.
However, 85°C also admitted that its operations still face cost pressures this year. Affected by inflation, plastic packaging material costs have risen by about 30%, and supply chain pressure has increased. They must prepare inventory in advance and accelerate deployment to avoid impacting festive season product shipments, especially for major holidays like the Mid-Autumn Festival, where it's crucial to "grab first, win first."
From an overall operational performance perspective, 85°C's parent company, Gourmet Master Co., Ltd. (美食-KY), achieved a net profit after tax of NT$320 million in the fourth quarter of 2025, with earnings per share (EPS) of NT$1.77, a nearly 60% year-on-year increase, marking a new quarterly high since 2021. Analysts point out that Gourmet Master Co., Ltd.'s gross profit margin, operating profit margin, and net profit margin all showed year-on-year and quarter-on-quarter increases. This reflects not only the steady performance in the Taiwan and US markets but also the emerging benefits of organizational adjustments in the Chinese mainland market. It is expected that the profit structure will continue to optimize this year.
In the Taiwan market, 85°C under Gourmet Master Co., Ltd. noted its proactive promotion of new store formats, achieving five consecutive quarters of revenue growth, with its share of total consolidated revenue rising to 17%. Gourmet Master Co., Ltd. expects to further expand its market share this year through product innovation and store upgrades, which will be an important driver for revenue growth in the Taiwan market. This year's operational performance is highly anticipated. (Editor: Zhai Si-jia) 1150407
FAQ
What is the highlight new product 85°C is launching for Mother's Day?
The most anticipated new product is the recently popular "Dubai Chocolate Mille Crepe Cake."
What sales growth does 85°C anticipate for this year's Mother's Day season?
85°C expects to sell approximately 53,000 Mother's Day themed cakes across Taiwan, generating about NT$37 million in revenue, with single-store sales growing by 6% and overall sales increasing by about 2% year-on-year.