Dajia Mazu Pilgrimage to Begin, Delivery Platforms Launch Co-branded Peace Charms

(Central News Agency reporter Hao Hsueh-ching, Taichung, 17th) The Dajia Mazu pilgrimage will begin tonight. Taichung City Police have fully activated security mechanisms to ensure the smooth progress of the pilgrimage activities. Delivery platforms have also partnered with Dajia Jenn Lann Temple to launch limited-edition "co-branded peace charms" to share with their partners and professional drivers. The Dajia Jenn Lann Temple Mazu pilgrimage ceremony will be held tonight, with a walking pilgrimage to Xingang Fengtian Temple. The Taichung City Police Bureau's Cingshuei Precinct explained that the Mazu palanquin is expected to enter Cingshuei and Shalu districts in the early morning of the 18th. To ensure the smooth progress of the pilgrimage activities, security mechanisms have been fully activated, mobilizing police, civilians, and volunteers to jointly maintain order. Delivery platform operators are optimistic about the pilgrimage business opportunities. Uber and Uber Eats are partnering with Dajia Jenn Lann Temple for the first time this year to launch limited-edition "co-branded peace charms," sharing Mazu's blessings with delivery partners and professional drivers. The operators stated that Uber and its partner fleets have also invited 50 professional drivers from designated areas to serve as "Peace Ambassadors," sharing Mazu's blessings with Uber App users. Users who book a ride using the Uber App during specified periods and areas will have the opportunity to receive a limited-edition "co-branded peace charm," allowing Mazu's blessings to accompany them throughout their journey, while supplies last. On the other hand, to ensure a safe and smooth 9-day, 8-night journey, a Feng Chia University team, in collaboration with Skyeye Satellite Technology, Feng Chia University Geographic Information System Research Center, Chunghwa Telecom, Jhunxian Smart Technology, and YouBike, has formed a cross-disciplinary technical team to launch the "Dajia Mazu APP" and the "Heavenly Holy Mother Pilgrimage Satellite Positioning Service Website." Feng Chia University explained that through the satellite positioning technology developed by the Feng Chia University team, devotees can track the Mazu palanquin's location in real-time and adjust their pilgrimage schedule, whether they choose to walk at the front or back of the procession, easily grasping the dynamics and avoiding missing important moments due to crowds. This innovative service can effectively disperse crowds and make the devotees' pilgrimage experience smoother. (Editor: Huang Ming-hsi) 1150417