AI Scams and Deepfake Risks Rise; Cybersecurity Firm Says Families Are the New Defense Scenario
Key facts
- AI Scams and Deepfake Risks Rise; Cybersecurity Firm Says Families Are the New Defense Scenario
- Trend Micro has launched a new consumer brand, TrendLife, warning that AI deepfakes are making scams harder to identify. They plan to release family-centric AI protection tools in the second half of the year to bridge the generational digital divide.
- Source: PR Times
- Date: April 17, 2026
Direct answer
Trend Micro has launched a new consumer brand, TrendLife, warning that AI deepfakes are making scams harder to identify. They plan to release family-centric AI protection tools in the second half of the year to bridge the generational digital divide.
- Citation
- AI Scams and Deepfake Risks Rise; Cybersecurity Firm Says Families Are the New Defense Scenario (April 17, 2026), PR Times
- Source
- PR Times
- Date
- April 17, 2026
Trend Micro has launched a new consumer brand, TrendLife, warning that AI deepfakes are making scams harder to identify. They plan to release family-centric AI protection tools in the second half of the year to bridge the generational digital divide.
📋 Article Processing Timeline
- 📰 Published: April 17, 2026 at 21:43
- 🔍 Collected: April 17, 2026 at 22:01 (18 min after Published)
- 🤖 AI Analyzed: April 18, 2026 at 21:36 (23h 34m after Collected)
Central News Agency
(CNA Reporter Ho Hsiu-ling, Taipei, 17th) As Artificial Intelligence (AI) tools rapidly integrate into daily life, scams and cybersecurity threats are also evolving. Cybersecurity experts point out that Deepfake and generative AI have made scam tactics much harder to identify, and the gap in awareness of AI risks among family members is widening. Therefore, the "family" is gradually becoming the new scenario for cybersecurity defense.
Trend Micro recently announced the launch of a new brand for its consumer business group, TrendLife. They observed that AI is changing the digital usage patterns of families, and cybersecurity needs are gradually extending from an individual focus in the past to a family scenario.
Trend Micro told CNA reporters today that, facing the cybersecurity impacts brought by AI, there are two significant trends and changes. One of them is the qualitative change in the nature of threats.
Trend Micro stated that AI has blurred the line between real and fake, making scam tactics more diverse and rapidly evolving. From fake celebrity investment videos and fake police calls generated by deepfake technology, to highly realistic voice and video simulations, traditional identification methods are gradually failing. AI tools have also allowed attacks to be "scaled and industrialized." Scam operations that previously required extensive manpower can now be rapidly duplicated and spread.
Another trend is the widening cognitive gap within families. Trend Micro pointed out that while the younger generation growing up in an AI environment possesses higher tool-usage skills, they might also develop less independent judgment. Meanwhile, the elderly demographic faces a more complex, AI-driven information environment, making scams and misinformation harder for them to identify.
Trend Micro noted that AI cybersecurity threats have brought many specific impacts, including scams being harder to spot, such as using AI deepfake tech to create fake celebrity investment videos, fake expert endorsements, or simulating police units to defraud. These types of cases continue to occur in Taiwan, and their success rate has significantly increased.
Furthermore, the scale of attacks is rapidly expanding. AI allows scam content to be generated and duplicated in massive quantities; from text messages and voice to video, everything can be quickly customized, forming a highly efficient scam industry chain.
Trend Micro stated that future cybersecurity defenses will shift from single-device or individual protection to cross-device, cross-member integrated applications, and they plan to launch family-centric AI tools in the second half of this year. (Editor: Yang Lan-hsuan) 1150417
Choose to stand with the facts; every sponsorship from you is the power to protect press freedom.
Download the CNA "First Hand News" APP to grasp the latest news instantly.
The text, images, and audio/video on this website may not be reproduced, publicly broadcast, or publicly transmitted and utilized without authorization.
(CNA Reporter Ho Hsiu-ling, Taipei, 17th) As Artificial Intelligence (AI) tools rapidly integrate into daily life, scams and cybersecurity threats are also evolving. Cybersecurity experts point out that Deepfake and generative AI have made scam tactics much harder to identify, and the gap in awareness of AI risks among family members is widening. Therefore, the "family" is gradually becoming the new scenario for cybersecurity defense.
Trend Micro recently announced the launch of a new brand for its consumer business group, TrendLife. They observed that AI is changing the digital usage patterns of families, and cybersecurity needs are gradually extending from an individual focus in the past to a family scenario.
Trend Micro told CNA reporters today that, facing the cybersecurity impacts brought by AI, there are two significant trends and changes. One of them is the qualitative change in the nature of threats.
Trend Micro stated that AI has blurred the line between real and fake, making scam tactics more diverse and rapidly evolving. From fake celebrity investment videos and fake police calls generated by deepfake technology, to highly realistic voice and video simulations, traditional identification methods are gradually failing. AI tools have also allowed attacks to be "scaled and industrialized." Scam operations that previously required extensive manpower can now be rapidly duplicated and spread.
Another trend is the widening cognitive gap within families. Trend Micro pointed out that while the younger generation growing up in an AI environment possesses higher tool-usage skills, they might also develop less independent judgment. Meanwhile, the elderly demographic faces a more complex, AI-driven information environment, making scams and misinformation harder for them to identify.
Trend Micro noted that AI cybersecurity threats have brought many specific impacts, including scams being harder to spot, such as using AI deepfake tech to create fake celebrity investment videos, fake expert endorsements, or simulating police units to defraud. These types of cases continue to occur in Taiwan, and their success rate has significantly increased.
Furthermore, the scale of attacks is rapidly expanding. AI allows scam content to be generated and duplicated in massive quantities; from text messages and voice to video, everything can be quickly customized, forming a highly efficient scam industry chain.
Trend Micro stated that future cybersecurity defenses will shift from single-device or individual protection to cross-device, cross-member integrated applications, and they plan to launch family-centric AI tools in the second half of this year. (Editor: Yang Lan-hsuan) 1150417
Choose to stand with the facts; every sponsorship from you is the power to protect press freedom.
Download the CNA "First Hand News" APP to grasp the latest news instantly.
The text, images, and audio/video on this website may not be reproduced, publicly broadcast, or publicly transmitted and utilized without authorization.
FAQ
What is the name of Trend Micro's new brand?
It is 'TrendLife'. It provides security protection for households.
What is AI fraud?
It involves tactics such as forging investment videos of celebrities using deepfake technology, or mimicking family members' voices on phone calls.
Why does the 'household' become the center of protection?
There is a difference in awareness and judgment of AI risks between young people and the elderly, hence the need to protect the entire household comprehensively.