Vietnamese idol falls in love with Taiwan, encourages fans to visit: 'Never get tired no matter how many times you go'
Vietnamese idol ISAAC participated in the 15th "Vietnam Hanoi International Travel Mart (VITM)" as a Taiwan tourism ambassador, passionately promoting Taiwan's attractions. He praised Taiwan as a place "you never get tired of, no matter how many times you go," encouraging his fans to visit. ISAAC's activities have significantly boosted the number of Vietnamese visitors to Taiwan, with further tourism promotion expected.
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- 📰 Published: April 13, 2026 at 08:29
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The 15th "Vietnam Hanoi International Travel Mart (VITM)" took place from the 9th to the 12th. On the 11th, the Taiwan Pavilion at the travel fair was surrounded by layers of crowds, with fans eagerly screaming to catch a glimpse of popular idol ISAAC.
Vietnam is a major source market for Taiwan's New Southbound tourism policy. In recent years, the number of visitors to Taiwan has increased annually, with Vietnamese visitors to Taiwan reaching nearly 430,000 in 2025, not only surpassing pre-pandemic levels but also showing a significant 15% growth compared to 2024.
Capitalizing on this momentum, the Tourism Administration launched a "celebrity marketing" strategy to attract new young backpacker tourists. Since last year, they have invited ISAAC, a multi-talented idol with deep ties to Taiwan, to be the tourism ambassador. He has a considerable fan base and significant popularity and appeal among young Vietnamese.
ISAAC not only specially came to Taiwan to film a tourism promotional video but also composed a song tailored for Taiwan, "My Heart's Stopover" (Trạm Dừng Của Anh), incorporating elements like Taipei 101, Sun Moon Lake, and bubble tea into the lyrics. In March, ISAAC also rallied nearly 500 Vietnamese tourists to Kaohsiung Neimen to experience traditional culture such as banquet dining and the Song Jiang Battle Array.
At the Taiwan Pavilion, ISAAC performed the song he created for Taiwan and engaged with fans in Taiwan-related interactive games, with fans enthusiastically answering questions and taking photos.
In an exclusive interview with CNA before his performance, ISAAC revealed that he was already a fan of Taiwan tourism even before becoming Taiwan's tourism ambassador.
ISAAC said, "I've not only visited by myself but also brought my family to travel, and came with friends, and even returned to Taiwan to film music videos. So I've always felt that Taiwan is a very suitable place for all kinds of travel styles." Whether traveling alone or with family and friends, everyone can find a way to enjoy themselves.
He pointed out that most importantly, Taiwan is really safe, and Taiwanese people are very friendly. There's no need to worry about getting lost or being in danger; both adults and children can enjoy their trip with peace of mind.
"The reason I feel so destined and honored to become Taiwan's tourism ambassador is because I liked Taiwan a long time ago. Now I have this opportunity to introduce the beauty of Taiwan to friends who love to travel."
Regarding Taiwan's tourism strengths, ISAAC said that Taiwan can meet all kinds of travel expectations, whether it's scenery, shopping, or experiencing traditional culture and gourmet food.
He calls himself "someone who has liked Taiwan tourism for a very, very long time." He stated: "I have personally walked through many places and experienced many things with my own ears, eyes, and feet. I am very sure that Taiwan will definitely be a place that makes everyone want to go again and again, and never get tired of visiting."
The idol effect has proven effective, with many fans stating that their fondness for Taiwan has doubled due to their idol's recommendation.
In response, he said that Taiwan is already a very famous tourist destination, and many people have already heard of it. But sometimes, people just need a push or a "confirmation." "I happen to be the person who can help everyone 'confirm,' giving them more motivation to come and experience Taiwan."
"My fans are the same; everyone has actually heard of Taiwan tourism. I'm lucky enough to be Taiwan's tourism ambassador in Vietnam, so many people will say: 'Wow, if ISAAC likes it so much, then visiting Taiwan must be a great experience.'" ISAAC believes that once you've visited Taiwan, "it will definitely be an unforgettable experience in your life."
One fan, Nguyễn Quý Hướng, holding a small gift from the Taiwan Pavilion, told reporters, "I really like ISAAC, and I've always hoped to have the opportunity to visit Taiwan. I haven't been to Taiwan myself yet. When I watched ISAAC's videos, I thought Taiwan was really beautiful and had many scenic spots. I hope to have the chance to travel to Taiwan someday."
Another fan, known by the alias Sieunhantrungmuoi, said she has always been very interested in Taiwan and visited Taipei many years ago. But because of ISAAC, she became even more interested. "Taiwan has always been a place I must visit. After watching ISAAC's videos, I felt I must return to Taiwan again."
She said, "I think whether it's the scenic spots, the natural landscapes, or even the local people, they are truly wonderful. After the trip, I will definitely recommend Taiwan to more people, and I might share some beautiful photos of Taiwan to make my friends want to visit Taiwan too." (Edited by Wei Shu) 1150413
Vietnam is a major source market for Taiwan's New Southbound tourism policy. In recent years, the number of visitors to Taiwan has increased annually, with Vietnamese visitors to Taiwan reaching nearly 430,000 in 2025, not only surpassing pre-pandemic levels but also showing a significant 15% growth compared to 2024.
Capitalizing on this momentum, the Tourism Administration launched a "celebrity marketing" strategy to attract new young backpacker tourists. Since last year, they have invited ISAAC, a multi-talented idol with deep ties to Taiwan, to be the tourism ambassador. He has a considerable fan base and significant popularity and appeal among young Vietnamese.
ISAAC not only specially came to Taiwan to film a tourism promotional video but also composed a song tailored for Taiwan, "My Heart's Stopover" (Trạm Dừng Của Anh), incorporating elements like Taipei 101, Sun Moon Lake, and bubble tea into the lyrics. In March, ISAAC also rallied nearly 500 Vietnamese tourists to Kaohsiung Neimen to experience traditional culture such as banquet dining and the Song Jiang Battle Array.
At the Taiwan Pavilion, ISAAC performed the song he created for Taiwan and engaged with fans in Taiwan-related interactive games, with fans enthusiastically answering questions and taking photos.
In an exclusive interview with CNA before his performance, ISAAC revealed that he was already a fan of Taiwan tourism even before becoming Taiwan's tourism ambassador.
ISAAC said, "I've not only visited by myself but also brought my family to travel, and came with friends, and even returned to Taiwan to film music videos. So I've always felt that Taiwan is a very suitable place for all kinds of travel styles." Whether traveling alone or with family and friends, everyone can find a way to enjoy themselves.
He pointed out that most importantly, Taiwan is really safe, and Taiwanese people are very friendly. There's no need to worry about getting lost or being in danger; both adults and children can enjoy their trip with peace of mind.
"The reason I feel so destined and honored to become Taiwan's tourism ambassador is because I liked Taiwan a long time ago. Now I have this opportunity to introduce the beauty of Taiwan to friends who love to travel."
Regarding Taiwan's tourism strengths, ISAAC said that Taiwan can meet all kinds of travel expectations, whether it's scenery, shopping, or experiencing traditional culture and gourmet food.
He calls himself "someone who has liked Taiwan tourism for a very, very long time." He stated: "I have personally walked through many places and experienced many things with my own ears, eyes, and feet. I am very sure that Taiwan will definitely be a place that makes everyone want to go again and again, and never get tired of visiting."
The idol effect has proven effective, with many fans stating that their fondness for Taiwan has doubled due to their idol's recommendation.
In response, he said that Taiwan is already a very famous tourist destination, and many people have already heard of it. But sometimes, people just need a push or a "confirmation." "I happen to be the person who can help everyone 'confirm,' giving them more motivation to come and experience Taiwan."
"My fans are the same; everyone has actually heard of Taiwan tourism. I'm lucky enough to be Taiwan's tourism ambassador in Vietnam, so many people will say: 'Wow, if ISAAC likes it so much, then visiting Taiwan must be a great experience.'" ISAAC believes that once you've visited Taiwan, "it will definitely be an unforgettable experience in your life."
One fan, Nguyễn Quý Hướng, holding a small gift from the Taiwan Pavilion, told reporters, "I really like ISAAC, and I've always hoped to have the opportunity to visit Taiwan. I haven't been to Taiwan myself yet. When I watched ISAAC's videos, I thought Taiwan was really beautiful and had many scenic spots. I hope to have the chance to travel to Taiwan someday."
Another fan, known by the alias Sieunhantrungmuoi, said she has always been very interested in Taiwan and visited Taipei many years ago. But because of ISAAC, she became even more interested. "Taiwan has always been a place I must visit. After watching ISAAC's videos, I felt I must return to Taiwan again."
She said, "I think whether it's the scenic spots, the natural landscapes, or even the local people, they are truly wonderful. After the trip, I will definitely recommend Taiwan to more people, and I might share some beautiful photos of Taiwan to make my friends want to visit Taiwan too." (Edited by Wei Shu) 1150413