Mazu Pilgrimage Drives Delivery Business Opportunities: Sales of Bite-sized Foods Soar 11-fold
According to foodpanda's data, sales of convenient "bite-sized squid balls" surged 11-fold during the 2025 Mazu pilgrimage. Additionally, dry shampoo sales also increased threefold, responding to the specific needs of pilgrims. This indicates that delivery platforms are discovering business opportunities related to religious events.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 12:54
- 🔍 Collected: April 13, 2026 at 13:00 (6 min after Published)
- 🤖 AI Analyzed: April 13, 2026 at 13:18 (18 min after Collected)
Food delivery platform foodpanda announced today, April 13, its observations from the 2025 pilgrimage period, showing that sales of easy-to-grab, easy-to-eat "bite-sized squid balls" surged by up to 11 times. In response to the inconvenience of washing during the pilgrimage, "dry shampoo," which helps maintain cleanliness and presentability, unexpectedly became a dark horse with a three-fold increase in sales.
The Baishatun Mazu pilgrimage set off last night. To keep up with the "Pink Supercar" Mazu sedan chair's high-speed and unpredictable movements, the platform stated that pilgrims developed a "bite-sized" replenishment business opportunity, emphasizing efficiency and single-handed consumption, which indirectly boosted delivery demand. For example, crispy squid ball sales soared 11 times because they are easy to eat while walking and quickly replenish energy, allowing pilgrims to recharge at light speed without stopping, truly becoming a holy item for the march.
The platform also found that in the muggy temperatures of central Taiwan, a bowl of cooling grass jelly ice provided instant relief and became a lifesaver, with sales growing by as much as 10 times. Data also showed that sports drink orders increased by nearly 40% year-on-year during the pilgrimage. Pilgrims also showed great ingenuity in selecting offerings for worship; kiwi fruit (吉利果, 'jili guo' - a homophone for 'auspicious and prosperous'), symbolizing "great luck and prosperity," saw orders triple, indicating that in addition to devout prayers, pilgrims prefer to consume "blessings" through auspicious homophonic meanings.
Furthermore, it is widely believed among the populace that when Dajia Mazu makes her tour, rain will surely fall, earning her the title "Rainwater Mazu." This led to a steady increase of about 10% in sales of rain gear and raincoats. Due to the shortage of washing facilities during the pilgrimage, "dry shampoo," which helps maintain presentability, unexpectedly became a dark horse with sales surging threefold. From homophonic offerings to functional supplies, this outlines the advanced survival rules of pilgrims on their path of faith. (Editor: Chang Ming-kun) 1150413
The Baishatun Mazu pilgrimage set off last night. To keep up with the "Pink Supercar" Mazu sedan chair's high-speed and unpredictable movements, the platform stated that pilgrims developed a "bite-sized" replenishment business opportunity, emphasizing efficiency and single-handed consumption, which indirectly boosted delivery demand. For example, crispy squid ball sales soared 11 times because they are easy to eat while walking and quickly replenish energy, allowing pilgrims to recharge at light speed without stopping, truly becoming a holy item for the march.
The platform also found that in the muggy temperatures of central Taiwan, a bowl of cooling grass jelly ice provided instant relief and became a lifesaver, with sales growing by as much as 10 times. Data also showed that sports drink orders increased by nearly 40% year-on-year during the pilgrimage. Pilgrims also showed great ingenuity in selecting offerings for worship; kiwi fruit (吉利果, 'jili guo' - a homophone for 'auspicious and prosperous'), symbolizing "great luck and prosperity," saw orders triple, indicating that in addition to devout prayers, pilgrims prefer to consume "blessings" through auspicious homophonic meanings.
Furthermore, it is widely believed among the populace that when Dajia Mazu makes her tour, rain will surely fall, earning her the title "Rainwater Mazu." This led to a steady increase of about 10% in sales of rain gear and raincoats. Due to the shortage of washing facilities during the pilgrimage, "dry shampoo," which helps maintain presentability, unexpectedly became a dark horse with sales surging threefold. From homophonic offerings to functional supplies, this outlines the advanced survival rules of pilgrims on their path of faith. (Editor: Chang Ming-kun) 1150413
FAQ
What specific food item experienced the most significant sales increase during the Mazu pilgrimage, and by how much?
Bite-sized squid balls saw an impressive surge in sales, increasing by up to 11 times during the Mazu pilgrimage period.
Besides food, what unexpected product saw a substantial rise in demand due to the pilgrimage conditions?
Dry shampoo experienced a three-fold increase in sales, becoming an unexpected dark horse due to the inconvenience of washing during the pilgrimage.
How did the 'bite-sized' food trend cater to the specific needs of pilgrims during the Mazu pilgrimage?
The 'bite-sized' food trend, exemplified by squid balls, catered to pilgrims by offering efficient, single-handed consumption for quick energy replenishment without needing to stop.
What cooling dessert became a popular choice for pilgrims seeking relief from the weather, and what was its sales growth?
Grass jelly ice provided instant relief in the muggy temperatures of central Taiwan and became a lifesaver, with sales growing by as much as 10 times.
What symbolic meaning led to a tripling of kiwi fruit orders during the Mazu pilgrimage?
Kiwi fruit, known as 'jili guo' in Chinese, experienced triple orders due to its homophonic meaning of 'auspicious and prosperous,' symbolizing great luck and prosperity for pilgrims.