Ho Tai Motor's First Quarter Revenue Hits Second Highest in History; Auto Market Expected to Grow This Year
Ho Tai Motor forecasts Taiwan's auto market to grow to 440,000 units this year, boosted by commodity tax reductions for passenger cars under 2000cc. Its TOYOTA and LEXUS brands captured a combined 33.1% market share in March, with TOYOTA leading. The company has set an annual sales target of 165,000 units.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 18:28
- 🔍 Collected: April 10, 2026 at 19:00 (32 min after Published)
- 🤖 AI Analyzed: April 20, 2026 at 08:32 (229h 32m after Collected)
Observing Taiwan's car market this year, Ho Tai Motor previously stated that it will continue to benefit from the commodity tax reduction measure for passenger cars under 2000cc, coupled with clearer US tariffs on Taiwan. It is estimated that new car registrations in Taiwan will reach 440,000 units this year, an increase from 414,000 units in 2025.
According to statistical data, TOYOTA and LEXUS under Ho Tai Motor registered a combined total of 13,017 vehicles in March, with a market share of 33.1%. TOYOTA alone registered 10,590 units, with a market share of 26.9%, maintaining its leading position.
Looking ahead to April, Ho Tai Motor previously estimated that the combined new car registrations for TOYOTA and LEXUS brands would be approximately 12,300 units, with a market share of 36.2%.
Regarding this year's sales targets, Ho Tai Motor previously stated that its overall sales target is 165,000 units, with a market share target of 37.5%. Specifically, TOYOTA's sales target for this year is 130,000 units, LEXUS aims for 28,500 units, and HINO targets 6,600 units. (Editor: Zhai Sijia) 1150410
According to statistical data, TOYOTA and LEXUS under Ho Tai Motor registered a combined total of 13,017 vehicles in March, with a market share of 33.1%. TOYOTA alone registered 10,590 units, with a market share of 26.9%, maintaining its leading position.
Looking ahead to April, Ho Tai Motor previously estimated that the combined new car registrations for TOYOTA and LEXUS brands would be approximately 12,300 units, with a market share of 36.2%.
Regarding this year's sales targets, Ho Tai Motor previously stated that its overall sales target is 165,000 units, with a market share target of 37.5%. Specifically, TOYOTA's sales target for this year is 130,000 units, LEXUS aims for 28,500 units, and HINO targets 6,600 units. (Editor: Zhai Sijia) 1150410