Wang Steak Partners with National Palace Museum to Launch "National Treasure Feast"; Qing Huajiao Aims for Over 100 Million Yuan in Revenue This Year

Qing Huajiao and the National Palace Museum are once again joining hands this year to launch the "National Treasure Feast," which will debut alongside the museum's special exhibition. This time, inspired by the museum's three national treasures – the Meat-shaped Stone, Jadeite Cabbage, and Mao Gong Ding – the dishes are creatively transformed into a thematic set menu that combines visual and gustatory experiences. Wang Steak group announced that from now until December 31st, all 15 Qing Huajiao stores across Taiwan will simultaneously exhibit national treasures, calligraphy, and paintings, echoing the museum's seasonal exhibition and allowing diners to immerse themselves in art and culture while enjoying their meal. Regarding store expansion plans, Wang Steak indicated that Qing Huajiao currently has 15 branches and expects to open 2 to 3 more locations this year, primarily focusing on department stores to reach a more diverse customer base. In terms of operational performance, Wang Steak stated that the Qing Huajiao brand's annual revenue is expected to break the 100 million yuan mark for the first time, with an estimated annual growth rate of about 3 to 5 percentage points. Facing inflationary pressure driven by the US-Iran war and rising prices of imported raw materials, Wang Steak stated that the brand currently has no plans for price increases. This is mainly due to the group's purchasing scale advantage and raw material inventory that can sustain approximately 3 months to half a year. However, they have indeed received notifications from upstream suppliers regarding price increase requests. Taking beef procurement as an example, Wang Steak pointed out that under the previous environment of a weakening US dollar and a significantly appreciating New Taiwan Dollar, the group had already made preparations for bulk purchasing, with relevant inventory exceeding half a year. The cost pressure in the short term remains controllable. (Editor: Yang Kaixiang) 1150408