Taishin Shin Kong FHC Hints at Running a Professional Baseball Team? Chairman Wu Dongliang Speaks Out for the First Time: 'A Medium-to-Long-Term Plan'
Taishin Shin Kong Financial Holding Co. Chairman Wu Dongliang stated at the shareholders' meeting that the company is internally discussing the possibility of operating a professional baseball team, but emphasized it is a medium-to-long-term plan requiring careful cost calculation.
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- 📰 Published: June 12, 2026 at 12:33
- 🔍 Collected: June 12, 2026 at 12:48 (15 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 12:50 (2 min after Collected)
(Central News Agency reporter Lu Yanxi, Taipei 12th) Taishin Shin Kong Financial Holding Co. Chairman Wu Dongliang attended the annual shareholders' meeting today when a shareholder suggested the company could operate a professional baseball team to gain support from the younger generation. Wu revealed that internal discussions are underway, but this requires medium-to-long-term planning and careful cost calculation, stating, 'We will move in this direction.'
Taishin Shin Kong FHC held its first shareholders' meeting after the merger. During the meeting, a shareholder suggested that the company could operate a professional baseball team named 'Shin Kong Lions' to further boost overall operational performance.
Taishin Shin Kong FHC President Lin Weijun explained that the company has long been involved in arts, charity, and sports. In sports, it supports road running, golf, professional basketball, and karate. Shin Kong Life Insurance is the title sponsor for Wei Chuan Dragons games in the Chinese Professional Baseball League (CPBL), and Taishin Yule operates the professional basketball team Taipei Taishin Mars.
Wu laughed and said the costs of operating a professional basketball team and a professional baseball team are different. He prefers to consider these matters after performance becomes clearer and more stable. He considers baseball a national sport and played it himself as a child, but the costs need careful calculation, adding, 'We will move in this direction.'
When asked by media after the meeting whether the company is seriously evaluating running a baseball team, Wu said, 'We are discussing this, but it might take some more time.' He noted it requires medium-to-long-term planning and that he understands the shareholders' expectations.
Regarding the shareholder's suggestion to buy the Wei Chuan Dragons, Wu said, 'You can't say things like that lightly.' He noted that Shin Kong Life has been the title sponsor for the Wei Chuan Dragons for several years, and he has attended games a few times. The current cooperation is very good and pleasant, and Taishin Shin Kong FHC absolutely has no such intention. (Editor: Lin Shuyuan) 1150612
Taishin Shin Kong FHC held its first shareholders' meeting after the merger. During the meeting, a shareholder suggested that the company could operate a professional baseball team named 'Shin Kong Lions' to further boost overall operational performance.
Taishin Shin Kong FHC President Lin Weijun explained that the company has long been involved in arts, charity, and sports. In sports, it supports road running, golf, professional basketball, and karate. Shin Kong Life Insurance is the title sponsor for Wei Chuan Dragons games in the Chinese Professional Baseball League (CPBL), and Taishin Yule operates the professional basketball team Taipei Taishin Mars.
Wu laughed and said the costs of operating a professional basketball team and a professional baseball team are different. He prefers to consider these matters after performance becomes clearer and more stable. He considers baseball a national sport and played it himself as a child, but the costs need careful calculation, adding, 'We will move in this direction.'
When asked by media after the meeting whether the company is seriously evaluating running a baseball team, Wu said, 'We are discussing this, but it might take some more time.' He noted it requires medium-to-long-term planning and that he understands the shareholders' expectations.
Regarding the shareholder's suggestion to buy the Wei Chuan Dragons, Wu said, 'You can't say things like that lightly.' He noted that Shin Kong Life has been the title sponsor for the Wei Chuan Dragons for several years, and he has attended games a few times. The current cooperation is very good and pleasant, and Taishin Shin Kong FHC absolutely has no such intention. (Editor: Lin Shuyuan) 1150612
FAQ
Does Taishin Shin Kong FHC own a professional baseball team?
No, it currently does not, but a shareholder proposed the idea and internal discussions have begun.
What team name was proposed?
A shareholder suggested the name 'Shin Kong Lions'.
Is Chairman Wu Dongliang knowledgeable about baseball?
Yes, he played baseball as a child and considers it a national sport.