Taishin Shin Kong Financial Holdings Deepens Commitment to Taiwan Sports; Chairman Wu Tung-liang Supports Pro Baseball
Taishin Shin Kong Financial Holdings is deepening its commitment to Taiwan's sports development, expanding its sponsorship of the Wei Chuan Dragons professional baseball team this year. The company hosted a themed week in late May, attracting over 20,000 fans. Chairman Wu Tung-liang emphasized the company's spirit of "sincerity, innovation, and sustainability," pledging continued support for athletes.
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- 📰 Published: June 1, 2026 at 15:33
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Central News Agency, Taipei, June 1. Taishin Shin Kong Financial Holdings is deeply involved in Taiwan's sports development. This year, it has expanded its support for professional baseball, co-sponsoring the Wei Chuan Dragons baseball team through its banking, life insurance, and securities subsidiaries. Taishin Shin Kong Financial Holdings Chairman Wu Tung-liang personally visited the venue to show his support and invited Ruth Bradley-Jones, Representative of the British Office in Taipei, to serve as the ceremonial first pitch guest, demonstrating practical support for the development of professional baseball. Over the weekend, Taishin Shin Kong Financial Holdings collaborated with the Wei Chuan Dragons for the first time to host the "Taishin Shin Kong Financial Holdings Witch's Feast DB Show" themed week from May 29 to 31. The three-day event attracted over 20,000 fans. Wu Tung-liang personally attended on May 30, stating that Taishin Shin Kong upholds the corporate spirit of "sincerity, innovation, and sustainability" and is dedicated to supporting various sports events. In particular, the company has long invested resources in supporting local athletes, nurturing Asian Games karate gold medalists Gu Xiaoshuang and Gu Cuiping, as well as many Taiwanese female golfers including Qian Peiyun and Cai Peiying, giving them opportunities to shine on the international stage. Taishin Shin Kong explained that it has recently added support for Olympic taekwondo bronze medalist Luo Jialing and breakdancer Xu Fuya, hoping that potential athletes in various fields can reach the international level and win glory for the country. In addition, the group sponsors major sports events annually such as the HBL High School Basketball League and the Taishin Shin Kong Women's Road Race, while also organizing the Shinkong Fun Run and the Shinkong Cup Street Dance Competition to actively promote a culture of sports among the public. Taishin Shin Kong stated that it will continue to implement the philosophy of "taking from society and giving back to society," fulfill its corporate social responsibility, and strive to promote a culture of sports and fitness while helping more athletes realize their dreams.
FAQ
What is the goal of Taishin Shin Kong's sports support?
To embody corporate spirit and contribute to society.