ASUS Chairman: We Will Not Easily Cede Market to Apple's Budget Laptop
ASUS Chairman Jerry Shen stated at the shareholders' meeting that the company will not easily yield to Apple's budget laptop, emphasizing the importance of Agentic AI.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 17:46
- 🔍 Collected: May 31, 2026 at 23:59 (54h 13m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 00:31 (24h 31m after Collected)
ASUS Chairman Jerry Shen addressed the challenge posed by Apple's budget laptop, 'MacBook Neo,' at the shareholders' meeting on the 29th. Shen noted that there is much to learn from Apple's design thinking and cost management, but emphasized that ASUS views this challenge as an opportunity and will not easily cede the market. Regarding AI strategy, he stated that 'Agentic AI' is the key to the development of AI PCs and that there is huge market potential for physical AI in the field of general-purpose robots, expressing confidence in the future of the PC and server markets.
FAQ
What is ASUS's AI strategy?
They view Agentic AI as the key to PC development and emphasize innovation.