Kaohsiung 'Summer Fresh Market' Kicks Off, Promoting Produce Through 5 Major Events

According to CNA reporter Tsai Meng-yu, Kaohsiung City has launched the 'Summer Fresh Market' agricultural marketing campaign. This year, it connects five major summer agricultural events, including the Lychee & Pineapple Festival and the Golden Mango Festival, running from May to September. The initiative aims to showcase the diverse charm of agriculture through marketing and tourism. The Kaohsiung Agriculture Bureau held a press conference today to announce the series. Mayor Chen Chi-mai stated that his most important job is to support farmers and promote Kaohsiung's fruits to domestic and international friends. He also announced that starting July 1, school lunches in Kaohsiung must use locally grown fruits to support farmers and reduce carbon footprints. The five events include the Lychee & Pineapple Festival (May 30-31), Golden Mango Festival (June 27-28), Mountain Tea Festival (July 18-19), Longan Honey Festival (Aug 8-9), and the Qishan Banana Town event (Sept 26-27). Kaohsiung boasts rich agricultural resources such as Dashu lychees, golden mangoes, Liugui mountain tea, and Dagangshan longan honey. Through these events, the city hopes to boost agricultural tourism and the local economy while demonstrating the innovative transformation of Kaohsiung's agriculture.