Decoding Ramen, now a global food, from a business perspective. New book 'Ramen Business' released today!

Cross Media Publishing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Koichiro Kobayakawa), a publisher specializing in business and practical books, released the book 'Ramen Business' on March 27, 2026.

This book explores the ramen industry, which has become a representative element of Japanese food culture, from the perspectives of business and general knowledge. Written by 'Captain Ide,' a ramen writer who has traveled across all 47 prefectures in Japan to eat ramen, the book provides insights based on real voices from the field. It covers the history of ramen, the evolution of flavors, the structure of soups, noodles, and toppings, store customer acquisition methods, chain store development, and the market for instant and frozen noodles. It is a book that reveals the 'present' and 'future' of the ramen industry.

◆Related URLs (Company site, etc.)

https://cm-publishing.co.jp/books/9784295411932/

Amazon https://www.amazon.co.jp/dp/4295411930/

Rakuten Books https://books.rakuten.co.jp/rb/18516445/

●Deep diving into the history and constituent elements (soup, noodles, toppings) of the ramen we eat casually

For example, why is soy sauce ramen always the most popular in the ramen world? The reasons why there are surprisingly few specialty salt ramen shops, and the background behind why Hakata's "stinky-delicious" tonkotsu ramen struggles to take root in Tokyo, are intertwined with complex circumstances involving taste structure, cost, and cooking processes.

Furthermore, the book carefully unravels the calculations and history behind a single bowl of ramen, from the psychology of customers who habitually order "firm noodles" or "stronger flavor," to the debate over whether to choose a noodle factory or house-made noodles, and even the role played by supporting toppings like narutomaki and green onions.

Amidst rising costs and the struggle against the "1000-yen barrier," the book records the real voices of creators on how each shop maintains its flavor and challenges itself with new expressions.

●'Marketing Strategies' for surviving the fierce competition in the ramen industry

This book also focuses on customer acquisition and marketing strategies for ramen shops. It is a misconception that customers will come just by opening a shop; the book explores the realities of the industry.