Industry Magazine Editor-in-Chief to Provide a Comprehensive Overview of Structural Changes in the Distribution Market That Manufacturers' Sales Teams Should Know. Seminar on June 23.

Excrie Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and Representative Director: Toru Ogasawara; hereinafter 'Excrie'), a group company of Cross Marketing Group Inc. that provides social and sales promotion services, will hold an online seminar on Tuesday, June 23, 2026, featuring Mr. Fumiaki Yukimoto, Editor-in-Chief of 'Diamond Chain Store', a specialized media for the distribution and retail industry, to explain structural changes in the distribution market.

Hear from the Industry Magazine Editor-in-Chief: Structural Changes in the Distribution Market That Manufacturers' Sales Teams Should Know

Details & Application

● Program Content

The distribution industry is currently undergoing structural changes at an unprecedented speed.

Due to drugstores entering the food sector, the nationwide expansion of discount store formats, and the acceleration of M&A among food supermarket companies, the boundaries between business categories are rapidly becoming blurred.

These changes are leading to a situation where consumer goods manufacturers are also required to review their sales proposals and promotional designs based on changes in the business categories and strategies of their retail partners.

In this seminar, we welcome Mr. Fumiaki Yukimoto, Editor-in-Chief of 'Diamond Chain Store', a specialized media for the distribution and retail industry, as a lecturer. Based on primary information from frontline industry reporting, he will explain the structural changes in the distribution market, their background, and future predictions for the retail power map.

We will organize the structural factors behind the business category reorganization, the actual state of private brands (hereinafter 'PB') that each company is strengthening as a competitive axis, and the direction of the distribution market over the next 5 to 10 years, presenting how manufacturer companies should reassess their market environment.

【Main Topics of This Seminar】

・Reorganization of Distribution Business Categories and Changes in the Power Map

Changes in the competitive structure among drugstores, supermarkets, and discount stores

・PB Strategies of Each Company and Their Impact on Consumer Goods Manufacturers

Impact of PB expansion on product composition, shelf allocation, and pricing policies

・Future Outlook of the Distribution Market

Changes in market structure due to M&A and the borderless nature of business categories

● Recommended Audience

Manufacturer sales and sales planning personnel who want to systematically understand the reorganization and business category changes in the distribution industry

Those who want to gain market knowledge applicable to negotiations with retail buyers and internal proposals

Those who want to understand the impact of PB expansion on shelf strategies and promotional designs for national brand (NB) products

Those who want to review their trade marketing strategies in light of future changes in distribution structure

● Lecturer Introduction

Mr. Fumiaki Yukimoto

Fumiaki Yukimoto

Diamond Retail Media Co., Ltd.

Editorial Bureau, Editor-in-Chief of Diamond Chain Store

Also Editor-in-Chief of Diamond Chain Store Online

Born in 1987.

After graduating from Sophia University's Faculty of Foreign Studies (Spanish major), he worked for a transportation/traffic-related publisher before joining Diamond Friedman Co. (now Diamond Retail Media) in 2015. After serving as an editorial reporter and deputy editor-in-chief, he became Editor-in-Chief of the magazine Diamond Chain Store and Diamond Chain Store Online in April 2025.

Kosuke Hasegawa

Kosuke Hasegawa: Moderator

Excrie Co., Ltd.

Head of Planning and Marketing

After selling a YouTube production company, he experienced new business development and business revitalization at DMM.com, and served as a director at Nextrend Co., Ltd., an influencer marketing company handling 3,000 projects annually.

Currently, he serves as Group Corporate Planning GM at Cross Marketing Group Inc., and as Head of the Planning Group and Marketing Group at Excrie, overseeing strategy formulation and business promotion. Furthermore, as General Manager (GM) at REECH Co., Ltd., he oversees the entire influencer business, taking on management and business responsibilities across 3 companies and 4 business divisions.

● Seminar Overview

Title

Hear from the Industry Magazine Editor-in-Chief: Structural Changes in the Distribution Market That Manufacturers' Sales Teams Should Know

~ The Future of the Retail Power Map and In-Store Strategy Changing with Business Category Reorganization, PB Rise, and Accelerating M&A ~

Date & Time

Tuesday, June 23, 2026, 13:00 - 14:00

Venue

Online seminar via Zoom (free), pre-registration required

Application

https://www.excrie.co.jp/seminar/20260623
*Please note that participants from competing companies are not allowed to attend.

【Company Overview】

Company Name: Excrie Co., Ltd.

Representative: Toru Ogasawara, President and Representative Director

Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Established: March 1972

Main Business: Planning and execution support for social and sales promotion integrating online and offline

URL: https://www.excrie.co.jp/

Company Name: REECH Co., Ltd.

Representative: Toru Ogasawara, President and Representative Director

Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Established: November 2018

Main Business: Influencer marketing business, advertising agency business

URL: https://corp.reech.co.jp/corporate

Company Name: Cross Marketing Group Inc. (TSE 3675)

Representative: Kan Igarashi, President and CEO

Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Established: June 2013

Main Business: Management control of subsidiaries engaged in digital marketing business and research/insight business, and businesses incidental or related thereto

URL: https://www.cm-group.co.jp/