80% Value Protein Intake, But Only 50% Actively Consume It; Teens Focus on Dieting (Excrie Survey)
A survey by Excrie Inc. reveals that while 80% of people consider protein intake important, only 50% actively consume it. Health maintenance is the primary goal, though teenage girls prioritize dieting. Only 18.3% drink protein supplements, with higher usage among the youth.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 11:00
- 🔍 Collected: June 1, 2026 at 02:51 (63h 51m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 20:05 (17h 13m after Collected)
Excrie Inc., a subsidiary of Cross Marketing Group, conducted an online survey on 'Awareness and Reality of Protein Intake and Protein Drinks (2026)' among 1,800 men and women aged 15-69 across Japan. The survey found that while 78.1% consider protein intake important, only 51.4% actively consume it. While health consciousness is the main driver, teenage girls are more likely to consume it for dieting purposes. About 29.1% consume high-protein labeled foods several times a month, while over half have never eaten them. Regarding protein drinks, 18.3% consume them several times a month, with higher frequency among younger generations. The most common image of protein drinks is that they are 'for people who exercise or do strength training.'
FAQ
Who were the survey respondents?
1,800 men and women aged 15-69 across Japan.