REECH Inc., Developer of Japan's Largest Influencer Platform, Obtains TikTok Shop Certified Partner Qualification (TAP)

REECH Inc., a subsidiary of Cross Marketing Group, Inc., specializing in influencer marketing support (Headquarters: Shinjuku, Tokyo; President and CEO: Toru Ogasawara; hereinafter referred to as "our company"), has been certified as a "TikTok Shop Affiliate Partner (TAP)" under TikTok Shop's official partner program.

(Image: REECH Inc. obtains TikTok Shop Certified Partner Qualification (TAP))

About the TikTok Shop Certified Partner Qualification "TAP"

TikTok Shop has established an official partner program with the aim of building a sound and advanced operational system on its platform.

Among these, the TikTok Shop Affiliate Partner (TAP) is a qualification awarded to companies possessing a certain level of achievements, expertise, and operational systems, as certified partners specializing in sales promotion and revenue generation utilizing TikTok affiliate marketing.

Background of Obtaining Certified Partner Qualification

Our company has supported SNS marketing for over 1,000 companies, leveraging our strengths in expertise cultivated through data on over 700,000 influencers (the largest in Japan by account count), approximately 3,000 influencer affiliate cases annually, and monthly affiliate acquisition achievements of about 10,000 cases.

In particular, we have a strong track record in strategic planning aimed at sales improvement and in planning and producing high-quality short video creatives that lead to purchasing behavior.

In the US market, where TikTok Shop was introduced early in September 2023, approximately 60% of product sales through TikTok Shop in 2024 were reportedly via short videos*, demonstrating that appeals using short videos are extremely effective for sales improvement compared to live streaming or shops. *Source: https://momentum.asia/insights/detail/tiktok-shop-in-the-us-2024

In Japan, with the release of TikTok Shop in June 2025, short videos by influencers and affiliates are expected to play a crucial role in purchasing decisions and sales formation in the future.

In light of this market environment, our company will further strengthen its integrated support system for TikTok Shop operations and sales promotion by maximizing the influencer network and TikTok affiliate operational expertise we have accumulated.

As part of this initiative, we have obtained certification as a "TAP (TikTok Shop Affiliate Partner)" under TikTok Shop's official partner program.

REECH's Support Content Utilizing Certified Partner Qualification

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