REECH Co., Ltd., Operating One of Japan's Largest Influencer Platforms, Acquires TikTok Shop Affiliate Partner (TAP) Qualification
REECH Co., Ltd., a group company of Cross Marketing Group and a leading influencer marketing support provider, has been certified as a TikTok Shop Affiliate Partner (TAP). This qualification enables REECH to further leverage its extensive influencer network and expertise to support sales promotion and management for TikTok Shop in Japan, where it is expected to launch in June 2025.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:00
- 🔍 Collected: April 8, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 18:10 (294h 39m after Collected)
REECH Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Toru Ogasawara; hereinafter "the Company"), a group company of Cross Marketing Group that supports influencer marketing, has been certified as a "TikTok Shop Affiliate Partner (TAP)" in TikTok Shop's official partner program.
## About TikTok Shop Affiliate Partner (TAP) Qualification
TikTok Shop has established an official partner program to build a sound and advanced operational system on the platform.
Among these, TikTok Shop Affiliate Partner (TAP) is a qualification for companies with a certain level of achievements, know-how, and operational structure, specializing in sales promotion and revenue generation utilizing TikTok affiliates.
## Background of Acquiring Partner Qualification
The Company has so far supported SNS marketing for over 1,000 companies, leveraging its strengths: influencer data of over 700,000 accounts, one of the largest in Japan, along with an annual achievement of approximately 3,000 influencer affiliate cases and monthly affiliate acquisitions of approximately 10,000 cases.
In particular, the Company has a strong track record in planning and producing high-quality short video creatives that lead to strategic design and purchasing behavior aimed at improving sales.
In the US market, where TikTok Shop was introduced in September 2023, it has been reported that approximately 60% of product sales through TikTok Shop in 2024 are via short videos, clearly indicating that appeals utilizing short videos are extremely effective in improving sales compared to live streaming or shops.
In Japan, TikTok Shop is scheduled to be released in June 2025. Moving forward, short videos by influencers and affiliates are expected to play a crucial role in purchasing decisions and sales generation.
Based on this market environment, the Company will further strengthen its system to provide comprehensive support, from TikTok Shop operations to sales promotion, by maximizing its accumulated influencer network and TikTok affiliate operational know-how.
As part of this initiative, the Company has acquired the "TAP (TikTok Shop Affiliate Partner)" certification within TikTok Shop's official partner program.
## REECH Support Services Leveraging Partner Qualification
### ▼Support Areas
## About TikTok Shop Affiliate Partner (TAP) Qualification
TikTok Shop has established an official partner program to build a sound and advanced operational system on the platform.
Among these, TikTok Shop Affiliate Partner (TAP) is a qualification for companies with a certain level of achievements, know-how, and operational structure, specializing in sales promotion and revenue generation utilizing TikTok affiliates.
## Background of Acquiring Partner Qualification
The Company has so far supported SNS marketing for over 1,000 companies, leveraging its strengths: influencer data of over 700,000 accounts, one of the largest in Japan, along with an annual achievement of approximately 3,000 influencer affiliate cases and monthly affiliate acquisitions of approximately 10,000 cases.
In particular, the Company has a strong track record in planning and producing high-quality short video creatives that lead to strategic design and purchasing behavior aimed at improving sales.
In the US market, where TikTok Shop was introduced in September 2023, it has been reported that approximately 60% of product sales through TikTok Shop in 2024 are via short videos, clearly indicating that appeals utilizing short videos are extremely effective in improving sales compared to live streaming or shops.
In Japan, TikTok Shop is scheduled to be released in June 2025. Moving forward, short videos by influencers and affiliates are expected to play a crucial role in purchasing decisions and sales generation.
Based on this market environment, the Company will further strengthen its system to provide comprehensive support, from TikTok Shop operations to sales promotion, by maximizing its accumulated influencer network and TikTok affiliate operational know-how.
As part of this initiative, the Company has acquired the "TAP (TikTok Shop Affiliate Partner)" certification within TikTok Shop's official partner program.
## REECH Support Services Leveraging Partner Qualification
### ▼Support Areas