Adoption of "Atleta" as the Digital Foundation for Miyagi Prefecture's Athlete Discovery and Development Project

CLIMB Factory Inc. (Headquarters: Shibuya-ku, Tokyo, hereinafter referred to as "the Company"), which develops "Atleta," a platform that supports athlete data management and team communication, is pleased to announce that Atleta has been adopted as a digital tool to connect athletes, administrative offices, and coaching staff in Miyagi Prefecture's athlete discovery and development project. This project is an initiative to discover and develop promising talent from upper elementary school grades and nurture them into future top athletes. In order to continuously support athletes within a framework different from their affiliated teams or schools, it is crucial to create an environment where information dissemination from the administrative office, smooth communication with participants, attendance confirmation, review of daily efforts, and even development support including food education can be conducted continuously and efficiently. On the other hand, in development and strengthening projects led by local governments, common challenges often arise: it is difficult for necessary information to reliably reach athletes who usually train with their schools or affiliated teams, communication and sharing tend to be dispersed among stakeholders, and it is hard for the administrative office to grasp participation status and activity details. Given this background, "Atleta" was introduced as a digital foundation to support development activities while facilitating smooth communication among stakeholders in Miyagi Prefecture's athlete discovery and development project.

Purpose of Atleta's Introduction

Miyagi Prefecture's athlete discovery and development project aims to discover promising talent from upper elementary school grades and develop them from a long-term perspective. Atleta was introduced as a digital foundation to support its operations. The main purposes of Atleta's introduction in this project are as follows: **■ Facilitating information sharing among administrative staff, coaches, and participants** Guidance on development programs and announcements will be centrally managed on the app, creating an environment for reliable and efficient dissemination of information to participants. **■ Managing attendance and understanding participation status** Attendance for development programs and training will be digitally managed, establishing a system where administrative staff and coaches can easily grasp participation status. **■ Reviewing efforts and visualizing growth** Training content and activity records will be accumulated, allowing athletes themselves and coaches to review their efforts, leading to long-term growth support. **■ Supporting food education and conditioning education** Utilizing meal records and condition management functions, the project aims to promote food education and self-management education for athletes in their growth phase. **■ Improving future athletic performance through accumulated development data** By continuously accumulating activity data, the aim is to build a foundation that can be used for improving development programs and enhancing future athletic performance.

Comments

**■ Comment from the person in charge of Miyagi Prefecture's Athlete Discovery and Development Project** Until now, in operating this project, guidance for the project, attendance confirmation, and summaries of program reviews were individually and manually handled. As a result, responding to delayed attendance reports and replies to program reviews took time, and timely communication was an issue. By introducing Atleta, we expect to solve these problems. Furthermore, by using its functions, elementary and junior high school students can check their own condition and review their practice, which we believe can also lead to improved autonomy, self-management skills, and heightened awareness. **■ Comment from CLIMB Factory Inc.** Atleta is utilized by many schools and sports organizations as a platform that supports information sharing in sports settings and athletes' self-management. We are deeply honored that it has been adopted for Miyagi Prefecture's Athlete Discovery and Development Project. Through this initiative, we will support the growth of children aspiring to become future top athletes from the perspectives of data and communication. **● About CLIMB Factory Inc.** Location: Ebisu Garden Place Tower 18F, 4-20-3 Ebisu, Shibuya-ku, Tokyo Established: August 2024 Business History: CLIMB Factory Inc., founded in 2009, was absorbed and merged into a company listed on the Tokyo Stock Exchange First Section (now Prime Market) in 2017. In 2024, it relaunched as a new company with the aim of further contributing to the sports world. Business Activities: Development and provision of "Atleta," an athlete data and team communication platform Consulting related to software development and digital utilization.