Over 90% are anxious about 'only savings'. On the other hand, 'loss of principal' is the most common anxiety about investing.
Clearth Life Co., Ltd. conducted a survey on 188 people engaged in asset building. While over 90% feel anxious about relying entirely on savings due to rising prices, their biggest fear regarding investment is 'loss of principal', highlighting a strong need for stability.
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- 📰 Published: April 3, 2026 at 02:32
- 🔍 Collected: April 2, 2026 at 19:35
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The website 'Real Estate Investment Square' (operated by Clearth Life Co., Ltd.), which enriches lives through real estate investments, conducted a survey targeting 188 people aged 20 to 59 nationwide who are building assets. The survey asked about their thoughts on investing and saving for retirement, information sources they refer to, and methods they want to consider in the future.
Click here for all survey data
Survey respondents: Men and women aged 20 to 59 living in Japan (those who have engaged in asset building within the past year)
Valid responses: 188 people
Survey period: March 18, 2026 – March 26, 2026
Survey agency: Clearth Life Co., Ltd.
Survey method: Internet survey
In this survey targeting those with experience in asset building, many respondents cited 'loss of principal' as their biggest anxiety, despite having investment experience.
While the practice of investing is advancing due to the spread of favorable systems, it has become apparent that consumer psychology remains strongly cautious, with a high need for stability and diversification.
Asset building is shifting from the 'era of starting' to the 'era of continuing while facing anxieties.' Moving forward, it is considered increasingly important to present options that include not only profitability but also medium-to-long-term stability and ease of continuation.
1. Background and Environmental Changes Prompting Awareness of Asset Building
All respondents in this survey have engaged in some form of asset building within the past year. Against the backdrop of rising prices and future anxiety, more people are viewing the necessity of asset building as a realistic issue.
Question: How much do you feel the burden on your household budget due to recent price increases? Please choose the one closest to your feeling.
Regarding the household burden caused by rising prices, 90.5% of respondents answered either 'feel it strongly' or 'feel it somewhat,' showing that the current increase in living costs is a realistic burden for many. It is believed that this daily sense of burden strongly influences the background of their interest in asset building.
Question: Have you felt the necessity of asset building more strongly than before due to rising prices and interest rates? Please choose the one closest to your feeling.
Click here for all survey data
Survey respondents: Men and women aged 20 to 59 living in Japan (those who have engaged in asset building within the past year)
Valid responses: 188 people
Survey period: March 18, 2026 – March 26, 2026
Survey agency: Clearth Life Co., Ltd.
Survey method: Internet survey
In this survey targeting those with experience in asset building, many respondents cited 'loss of principal' as their biggest anxiety, despite having investment experience.
While the practice of investing is advancing due to the spread of favorable systems, it has become apparent that consumer psychology remains strongly cautious, with a high need for stability and diversification.
Asset building is shifting from the 'era of starting' to the 'era of continuing while facing anxieties.' Moving forward, it is considered increasingly important to present options that include not only profitability but also medium-to-long-term stability and ease of continuation.
1. Background and Environmental Changes Prompting Awareness of Asset Building
All respondents in this survey have engaged in some form of asset building within the past year. Against the backdrop of rising prices and future anxiety, more people are viewing the necessity of asset building as a realistic issue.
Question: How much do you feel the burden on your household budget due to recent price increases? Please choose the one closest to your feeling.
Regarding the household burden caused by rising prices, 90.5% of respondents answered either 'feel it strongly' or 'feel it somewhat,' showing that the current increase in living costs is a realistic burden for many. It is believed that this daily sense of burden strongly influences the background of their interest in asset building.
Question: Have you felt the necessity of asset building more strongly than before due to rising prices and interest rates? Please choose the one closest to your feeling.