[Takayama City, Gifu] Instagram Photo Contest 'Hana no Mori Photo Contest 2026' to be held for the first time! Approx. 150,000 Japanese primroses in peak bloom

Approximately 150,000 Japanese primroses are currently in peak bloom at the Mountain Wildflower Garden in Utsue Shijuhattaki Park, a prefectural natural park in Kokufu-cho, Takayama City, Gifu Prefecture. Colorful flowers in shades of reddish-purple, pale pink, and white are adding vibrant colors to the forest, enchanting visitors.

A Garden of Colors Spreading in the Forest

The Mountain Wildflower Garden is a vast natural area of approximately 35,000 square meters within Utsue Shijuhattaki Park. In addition to the Japanese primroses, about 20,000 Lilium japonicum and about 5,000 hydrangeas also bloom in season. From late May to July, the wildflowers bloom one after another, allowing visitors to enjoy forest bathing alongside the flowers.

Japanese primrose (Kurin-so) is a perennial plant of the Primulaceae family that grows in wetlands in mountainous areas. It is said to have been named 'Kurin-so' because the appearance of the flowers blooming in a ring around the stem resembles the 'Kurin' (nine rings) of a temple pagoda.

Holding the 'Hana no Mori Matsuri'

On the two days of June 6th (Sat) and 7th (Sun), an on-site event titled 'Mountain Wildflower Garden Hana no Mori Matsuri' will be held. Paved trails have been maintained, allowing even those in wheelchairs to stroll through the garden with peace of mind.

Event Time: 8:00 - 16:30

Event Overview

Hana no Mori / Mountain Wildflower Garden (within Utsue Shijuhattaki Park)

Location: 3232-1 Utsue, Kokufu-cho, Takayama City, Gifu Prefecture

Opening Hours: 8:00 - 16:30 (during blooming season)

Admission Fee (cleaning contribution): 300 yen for adults / 100 yen for children

Parking: 150 standard-sized cars

Inquiries: Utsue Shijuhattaki General Information Center (TEL: 0577-72-3948)

Official Website: https://www.48taki.com/

Holding the first Instagram hashtag campaign 'Hana no Mori Photo Contest 2026'

You can enter by posting photos taken within the Mountain Wildflower Garden to Instagram with the three designated hashtags during the period until June 30, 2026 (Reiwa 8). Contest winners will be presented with hot spring bathing tickets for 'Shibuki-no-yu Yuyu-kan' and meal vouchers for the restaurant inside the facility.

Campaign Overview

Theme: Your favorite photo taken in the garden

How to Apply: Post photos taken within the Mountain Wildflower Garden to Instagram with the designated hashtags

Designated Hashtags: #宇津江四十八滝 #四十八滝山野草花園 #花の森フォトコン2026

Announcement Timing: About 2 weeks after the application deadline

Announcement Method: DM sent to the winner's Instagram account

Notes: Beware of fake accounts

[Inquiries regarding this matter]

Takayama City Hall, Kokufu Branch, Infrastructure Industry Division

Address: 880-1 Hirose-cho, Kokufu-cho, Takayama City, Gifu Prefecture, 509-4192

Phone: 0577-72-3111

FAX: 0577-72-3851

Email: kokufu.kibansangyou@city.takayama.lg.jp