[Shima City, Mie Prefecture] Fully Renewed Digital-Only City Guide to Resonate with Youth and Immigrants!

Shima City has published the 'Shima City Guide 2026,' which condenses the city's attractions. In this renewal, to connect the charm of the traditional pearl city to the next generation, we challenged a bold DX by making the city guide, which is published for the first time in five years, 'completely digital' and abolishing printing and distribution. We are pursuing the convenience unique to digital, such as AI-powered multilingual support and the ability to jump to information with a single tap, clearly showcasing a 'cutting-edge appearance' from the production process to the viewing method.

Concept: A city where each individual can shine like a pearl.

Shima City is the first place in the world to successfully cultivate pearls. In the pearl cultivation sites, 'original tools' whose angles and lengths are finely adjusted by craftsmen according to their usability are passed down from generation to generation, and the color and luster of the pearls produced by their hands are also unique, one by one.

This guide expresses how each citizen, through life in Shima City, devises creative ideas and shines their 'original life' with their own colors, just as pearls increase their unique luster over a long period of time.

Three key points of this renewal:

1. 'Non-administrative' design that stimulates the sensibilities of young people and immigrants.

While covering administrative measures such as immigration/child-rearing support and disaster prevention/mitigation, it also introduces the popular band 'Yabai T-shirts Yasan' as a tourism ambassador and features real stories of immigrant families running surf shops. With a magazine-like layout and friendly, dialect-mixed copy, the content has been refreshed to allow young people to imagine immigration as 'their own matter.'

2. A symbol of DX promotion that 'deliberately does not print.'

As part of Shima City's DX promotion, traditional paper-based printing has been abolished. The design is optimized for web viewing, maintaining information freshness while reducing environmental impact.

3. Inbound communication utilizing AI.

An English version was quickly created using AI. Furthermore, by having International Relations Coordinators (CIR) scrutinize the content, highly accurate information that 'correctly conveys' the charm to overseas visitors is being disseminated.

Inquiries regarding this matter:
Shima City Policy Promotion Department, Public Relations and Public Hearing Division
TEL: 0599-44-0208 E-mail: koho@city.shima.mie.jp

Shima City Guide 2026 'Won't you shine with us here? ~A city where each individual can shine like a pearl~'

The Japanese version of the city guide can be viewed here, and the English version can be viewed here.

2026 City Guide (Japanese Version) 2026 Guide to SHIMA CITY

Shima City, Mie Prefecture
Location: 3098-22 Ugata, Ago-cho, Shima City, Mie Prefecture

Shima City Official SNS
YouTube Channel: https://www.youtube.com/@shimacitych
Instagram: https://www.instagram.com/shimacity_official/?hl=ja
Mayor's X: https://x.com/Shima_Hashizume