[First Landing in Saitama] Popular Yokohama Poker Room 'PreFlop' Opens its 3rd Store Along Omiya's Minamiginza Street! Fully Equipped with 3 Tables in a Prime Location Just a 3-Minute Walk from the Station.

PreFlop Co., Ltd. is opening its 3rd poker room, 'PreFlop Omiya', in Saitama on April 27, 2026. The store aims to lower the barrier for beginners, promoting Texas Hold'em as an affordable and intellectual mind sport.
新店舗NQ 77/100出典:PR Times

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  • 📰 Published: April 13, 2026 at 19:00
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Equipped with a bar counter. A full-fledged poker room with 3 tables is born near the station.

"PreFlop," a poker room operated by PreFlop Co., Ltd., a group company of City Communications Co., Ltd. (Headquarters: Yokohama, Kanagawa / President & CEO: Hiroaki Mita), will open its third new store, "PreFlop Omiya," along Minamiginza Street at the East Exit of Omiya Station on Monday, April 27, 2026.

🔶 Poker Room "PreFlop"

- The Global Poker Boom and the "Beginner's Wall"
In recent years, poker (Texas Hold'em) has seen explosive excitement worldwide, and in Japan as well, it is rapidly spreading primarily among young people as a "mind sport." On the other hand, the current reality is that the psychological hurdle is still high for those who have just learned the rules to actually visit a physical store.

With the desire to remove this "beginner's wall" and contribute to the sound development of the entire industry, our establishment opened its first "PreFlop" store in front of Yokohama Station on August 15, 2022.

🔶 The Thought Behind the Name "PreFlop"

The photo above is the first store [PreFlop YOKOHAMA]

The origin of the store's name comes from the poker term referring to the first betting round immediately after the hole cards are dealt. It encapsulates the determination that "everything starts from here" and "to cherish the first step." We thoroughly create an environment where those touching chips for the first time can enjoy themselves without feeling nervous. By regularly conducting beginner courses, we provide an environment where even those who do not know the rules can confidently start playing.

The first store, "PreFlop YOKOHAMA," opened at the Yokohama Station West Exit in August 2022. The second store, "PreFlop KAWASAKI," opened along Kawasaki Nakamise Street on July 19, 2024. Supported by many customers, we are now fully prepared to open our third store and first venture into Saitama Prefecture, "PreFlop Omiya."

🔶 What is Texas Hold'em?

Texas Hold'em is the most popular style of poker in the world. The cards used are the "2 hole cards" that only you hold, and the "5 community cards" on the table shared by all participants. It is a simple rule where the person who makes the strongest combination (hand) out of these 7 cards wins.

The progression of the game is filled with thrilling tactical maneuvers. The community cards on the table are not revealed all at once; they are dealt in stages: first 3 cards, then 1 card, and finally 1 card. Every time a card is revealed, a moment of decision arrives: "Do I continue to compete?", "Do I bet chips?", or "Should I fold now because I might lose?".

If 2 or more players remain at the end, they show their hands to determine the winner. However, if everyone else decides they "cannot win" and folds along the way, you instantly win at that moment.

The true fascination of this game lies not just in luck, but in the "battle of wits against the opponent." "Does the opponent have a stronger hand than me?" "If I bet aggressively here, will the opponent fold?" Such thrilling psychological warfare, reading each other's minds, is the greatest charm of Texas Hold'em.

🔶 The Japanese Poker Room Market

Currently, poker (Texas Hold'em) in Japan has completely shed its former "gambling" image and is explosively spreading as an "intellectual and clean mind sport."

- Astounding Expansion Speed
The market size has doubled in just 4 years. The number of stores surged to 604 by December 2025, and the competitive population increased to 2.4 million (1.5 times). In particular, major companies such as Sammy Corporation have entered the market, linking apps with physical stores and creating an environment that is easy for beginners to enter.

- A "New Generation Social Hub" Centered on Youth and Women
People in their 20s and 30s make up nearly 80% of the customer base, and female players have reached about 20%. As a "time-and-cost effective hobby" that can be enjoyed for about 3,000 yen a day, it has established its position as the fourth intellectual competition following Shogi and Mahjong among university circles and business professionals.

▼ Reference Articles
https://biz-journal.jp/company/post_392089.html#first
https://pokerkaigyo.com/posts/WCw5PXUt

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