What is the purpose of the collaboration agreement between Kitakyushu City and Victor Entertainment?

The purpose is to discover and nurture creative talent, promote the creation of content and creative industries, and revitalize local areas through music.

What is the name of the newly established record label?

The newly established record label is called 'STEELING SOUND'.

What are the audition categories and the application period?

The audition has two categories: 'Musician' and 'Creator'. The application period is from Thursday, May 28, 2026 to Tuesday, June 30, 2026.

What is being recruited in the Creator category?

The Creator category is recruiting logo mark designs for 'STEELING SOUND'.

[A First in Japan for a Major Record Label!!] Regional-Specific Record Label Established in Kitakyushu City!

Q: Where can I find detailed information?

You can find detailed information on the official website (https://www.jvcmusic.co.jp/audition/steelingsound/) and official social media accounts.

Published May 30, 2026 2:33 AM ・ Updated Jun 13, 2026 11:46 PM ・ 2 min read ・ Source: PR TIMES

Kitakyushu City and Victor Entertainment signed a partnership agreement on May 28, 2026. As the first phase of this music-led regional revitalization project, they have launched 'STEELING SOUND,' a record label specialized in the region to scout and nurture artists in Kitakyushu, and have begun accepting audition applications.

On May 28, 2026, Kitakyushu City signed a partnership agreement with major record company Victor Entertainment Inc. to initiate a music-led regional revitalization project aimed at scouting and nurturing creative talent and fostering the content and creative industries.

As the first phase of this project, 'STEELING SOUND,' a regional-specific record label designed to promote artists active in Kitakyushu City to the entire country, has been established.

'STEELING SOUND' also launched auditions on May 28.

Applications are open for two categories: the 'Musician Category,' which focuses on original music, and the 'Creator Category,' which is accepting submissions for the 'STEELING SOUND' logo. The initiative aims to scout and nurture local creators not only in music but also in the design field.

Primary application period: May 28, 2026 (Thu) to June 30, 2026 (Tue).

Please check the official website for details.

Official Website: https://www.jvcmusic.co.jp/audition/steelingsound/ SNS: https://www.instagram.com/steelingsound_official?igsh=MTIzOWJ3bmM3NTh0cQ==

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Source: PR TIMES
Category: Partnership
Products / services: STEELING SOUND

[A First in Japan for a Major Record Label!!] Regional-Specific Record Label Established in Kitakyushu City!

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