Transforming Cinemas into Stages of 'Enthusiasm' that Change Lives; Cinema Ads Also Become Entertainment Shows

CineBridge Corporation supports April Dream, an initiative to make April 1st a day for expressing dreams. This press release outlines the dream of CineBridge Corporation.

## Transforming CineAds from 'Waiting Time' into an 'Entrance to Enthusiasm' that Moves Hearts

Japanese cinemas are evolving from simply 'places to watch films' into 'hubs for moving experiences.' With high-quality sound and the spread of immersive screening systems like IMAX and 4DX, the value of cinemas as immersive spaces removed from daily life is higher than ever before.

That is precisely why we are transforming CineAds from 'waiting time' into 'a part of the show' that rivals the main content.

Our goal is to make advertising time into entertainment where audiences can immerse themselves and feel profound emotions.
We aim for a future where CineAds become the 'prologue' to a moving experience.

## Transforming Japan's Unique 'Anime Culture' into a World-Class Premium Experience

One of Japan's strongest cultural energies today is 'anime.' It has grown beyond being just for children, evolving into a massive culture that spans generations.

Our dream is to fuse the passion of anime and fandom with all kinds of brands, creating new premium advertising experiences.

From luxury brands to everyday services, even seemingly incompatible entities can shine anew when viewed through the 'filter of enthusiasm' that is anime.

'This ad deeply moved me.'
'I'm glad I came to the cinema.'

Accumulating such experiences will transform cinemas into 'places where vitality for tomorrow is born.'

## Creating New Emotional Experiences to Empower Everyone's Lives

Our activities are not limited to the scope of an 'advertising company.'
We elevate the emotions born in entertainment fields, including cinemas, into energy that can motivate someone's tomorrow.

Our aim is to make entertainment 'the place where lives are most impacted in the world.'

We embrace even challenges that competitors avoid, transforming them into the ultimate playground. As partners, we consistently challenge ourselves with an enthusiasm that 'exceeds expectations by +1 degree.'

'A society overflowing with enthusiasm, as a matter of course.'

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### About CineBridge Corporation

As a leading company in CineAds (cinema advertising), we maximize the potential of cinema media with our elite, highly productive, and proposal-driven approach. We promote structural reform of 'sales strength x product strength' and continue to provide solutions that address industry challenges.

Representative Director: Tomoki Tani

**Related Links**

Official Corporate Website: https://www.cine-bridge.com
Official Note: https://note.cine-bridge.com/